Introduce a Hero Group

Hi,

Heroes.

We’re all familiar with the concept of them.

After all, we’ve all had heroes at some point in our lives.

As kids, we’ve looked up to superheroes like Superman or Spiderman.

As teenagers, we might have looked up to a parent, a teacher, or another adult.

And as we continue to grow up…

We see more and more people that we think of as heroes.

While we no longer look up to heroes who wear capes or costumes…

Heroes exist in our daily lives.

That’s why I want you to use this concept of a hero when writing a speech.

You see, when you’re trying to implement a new process…

Or when you’re trying to introduce your service to an audience…

It’s pretty important to create a couple of heroes.

But I’m not talking about crafting a new superhero or fictional character.

What I’m saying is you’ve got to introduce a hero group.

Think of it like a case study group.

They can be the first batch of successful clients who’ve used your product or service.

If you introduce your hero group at the start of your speech, you can refer to them as you go along.

You can share what you’ve done with the group…

Where you’re at in terms of their progress…

And the possible end result.

But why is it a good idea to include a hero group?

Well, introducing a hero group is an effective way to demonstrate your value.

In fact, even more so than explicitly telling them that you’re the best brand in the market.

If you let your hero group do the work for you, that’s always more powerful than you telling someone about yourself.

Telling your audience the story of how you helped your hero group with their pain point also makes you more believable and relatable to anyone who will listen to your speech.

Now, if you need extra help on how to narrate the story of your hero group in a clear, concise, and effective way…

Just send me a message anytime.

Cheers,

Carmen?

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