Interviewing Ronda Conger: Mastering Personal Branding and Brand Photography

In this special feature, we get a peek into the world of Ronda Conger, a Boise-based entrepreneur who’s kicking ass and taking names, all while in knee-high boots. From her role as the VP of CBH Homes to her ventures as an author, motivational speaker, podcaster, wife, mother, and even a devoted puppy parent, Ronda is fueled by an endless fountain of energy and gratitude, She seems to be wearing all the hats, and looks good doing it. I secretly think her shampoo commercial-worthy hair is the source of her magic.?

Navigating a laundry list of projects and passions demands a strategic trifecta: a robust support network, an indomitable superwoman assistant, and a comprehensive grasp of branding and brand photography. Imagine a woman who effortlessly manages her extensive responsibilities with meticulous attention to detail to a curated yet authentic approach to personal branding.? You have just pictured Ronda Conger.?

A Guiding Philosophy: Presenting Your Best Self

Ronda’s approach to personal branding stems from the wisdom passed down by her grandmother: “You must put your best foot forward.” This sage advice has become the cornerstone of her personal brand philosophy. For Ronda, it’s more than mere appearance; it’s about how looking good translates into feeling good, and feeling good translates into doing good. Those initial 15 minutes invested in the morning set the tone for her day, aligning her appearance, emotions, and actions. It’s a genuine approach that strikes a chord with those motivated by authenticity and visual impact.

Creating an Aspirational Impression

When it comes to her branding images, Ronda’s goal is clear: to inspire, motivate, and uplift. With a fervent desire to be a professional woman and a leader across all her projects, Ronda maintains a consistent, polished image that resonates with her audience. She meticulously curates her outfits and accessories, often favoring her signature knee-high boots that have earned her the moniker “the boot lady.” By ensuring her style remains constant, she eliminates confusion and reinforces the authenticity of her message.

Crafting a Professional Image

To capture the essence of her brand, Ronda’s commitment to meticulous preparation is unwavering. Whether through her dresses or her boots, each element has a purpose. Ronda invests in a trusted hair and makeup stylist, knowing that these images will capture every detail. For her, it’s about being flawlessly prepared and showcasing her best self. The backyard selfies and casual moments are left behind the curtain; her professional appearance reigns supreme.

Embracing the Mindset Shift

Mentally gearing up for a branding shoot doesn’t always come naturally to Ronda. But she’s a master of self-motivation. As she selects her outfit the night before, she focuses on a positive mindset—repeating affirmations like “I love photoshoots” and “I’m excited to have my photo taken.” This mental reset infuses genuine positivity into her photo sessions, ensuring authentic and vibrant images. Ronda’s commitment to joy benefits not only her but also her photographer, for true emotions have a way of shining through.

The Power of Personal Connection

For Ronda, the evolution of her branding journey from company to self was an unexpected yet pivotal shift. Better Human morphed into Ronda Conger, with a realization that people connect with people, not companies. Trust and familiarity are built upon personal connections, and this realization underscores the significance of branding photography. These images become the bridge between Ronda and her audience, inviting them into her world and making the journey relatable.

Guidance for Fellow Women Entrepreneurs

For those stepping into the realm of branding photography, Ronda’s advice is grounded in practical wisdom. She advocates scouring existing shoots and examples to communicate ideas effectively with your photographer. The same meticulousness applies to outfit choices, where sites like Pinterest are key to visualization. So much of what we communicate is non-verbal, and how you show up, says it all. Taking Grandma’s advice will not only make you look fantastic in the images but also boost your confidence. And amidst all the preparations, Ronda’s ultimate advice is to infuse fun, joy, and gratitude into the shoot—surrounding yourself with cheerleaders and relishing every moment.

A Lasting Impression

In the world of personal branding, Ronda Conger stands as a model of empowerment, authenticity, and inspiration. Her journey from corporate VP to multifaceted entrepreneur reveals the transformative impact of personal branding photography. As Ronda’s images weave her story, they leave an indelible mark on those who seek to connect, trust, and aspire. In her own words, “Your photos have an impact on others; make it a positive one.”

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Ronda Conger’s journey serves as an inspiring example of how women, as a collective, can utilize branding photography to narrate their individual stories. It’s a powerful tool that extends beyond mere aesthetics, enabling women to convey their unique identities and messages to the world. Personal connections and trust are necessary in almost every aspect of our lives, in our professional roles, branding photography empowers women to bridge the gap between who they are and how they want to be perceived.

As women, our visual narratives speak volumes, resonating with those who seek authenticity, relatability, and inspiration. Each one of us has a story worth sharing, and branding photography offers the canvas upon which we can paint our empowering and influential stories. So, whether you’re an entrepreneur, a professional, a mother, or a dreamer, remember that your images are not just pictures; they are powerful messages that can shape perceptions, create bonds, and leave a lasting impact. Let’s embrace the potential of branding photography to showcase our authentic selves, inspire others, and change the world one image at a time.

If your brand has an online presence and you have branding questions, let's chat! Hop on a complimentary Zoom call with me and we'll go over your images and feed together. (the link to my calendar is in my featured section) I’ll help give you some perspective and advice on how to improve your brand's images. Remember, your brand is an extension of you. Let's make sure it sings your praises!