Interviewers as Employer Brand Ambassadors

Let's call this person for the interview. This a classic response to a good CV. A common approach to hiring any candidate. Interviewing is a regular activity in all companies. Candidates are called for interviews either online or in-person at the company's premises. So what is so great about interviewing process? Interviewing can also be an Employer Branding Activity. This articles talks about how this process which is used so commonly, can be effectively used for promoting the company's EMPLOYER BRAND.

There are many contact points a candidate has while going through the hiring journey, apart from a recruiter, it is the interviewers who spend most of the time with candidates. So very very important influencer of the candidate's joining decision.

Do companies look at their Interviewers as Employer Brand Ambassadors?

Interviewers in technology or IT companies are techies and they are expected to assess the technical knowledge and skills of the candidates. Very few companies train their technical staff on interviewing skills and rarely do companies spend their efforts in training interviewers as Employer Brand Ambassadors.

So what is expected to be done to use interviews as a medium to boost the company's image and brand?

Is company and HR aware of the company's brand proposition as an EMPLOYER?

• If that is not clear, it needs to be done. Candidates give high value to the company's brand as an employer apart from other factors.
• Train all the interviewers or in fact all contact points about what employer brand propositions the company wants to project to the candidates.
• Have posters in the interview room showcasing stories reflecting the company's values and culture ( Employer Brand).
• In case of an online interview, an interview invitation mail/message should have links to these stories related to the employer brand.
• Interviewers should reflect the Employer Brand Propositions ( EBP) in their conduct. e.g. if Respect for all is a value that the company, the interviewer's conduct and way of asking questions, sharing the process of the interview, eye-to-eye contact, creating a safe space for the candidate to be comfortable, acknowledging the discomfort of candidates and helping him/her feel relaxed, summarising the interview proceedings, etc will give a true picture of company's culture of respect for all (and therefore boosting company's brand).
• Interweaving small anecdotes about the company's way of problem-solving, how it encourages experimentation without fear of failure and provides equal opportunity to all without hierarchy in solution designing, etc are some of the things interviewers can do to promote the employer brand of the company.

Always remember Interview is a two-way process and the candidate is assessing the company as a prospective employer during the interview process. So Interviewers should be careful in their behaviour and messaging during interview process.

There are many more tips and tricks that are important for interviewers to learn about employer branding and their role as Employer Brand Ambassadors.

Employer Branding is a very critical component of the talent acquisition process and going to be even more important in the talent-crunched market to attract better candidates.

SoloPro helps companies, small or big, startups or established, Tech or manufacturing, to get their interviewers trained on becoming effective Employer Brand Ambassadors. Whatsapp at +919953100729 or write at [email protected] for more details.

Read more about employer branding here https://employer-branding-services.business.site/ or at https://www.instagram.com/solopro_branding_marketing/

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