Interview with World Spirits Alliance president, consumers' tendency to indulge in the on-premise and peak prosecco- Global Drinks Intel Newsletter
Global Drinks Intel
Reporting on the latest developments and trends in the world's drinks industry, featuring analysis, commentary and data.
On Global Drinks Intel last week...
Last week, trade association the World Spirits Alliance published a report looking at the spirits industry’s place in the global economy . Global Drinks Intel editor Olly Wehring spoke to the organisation’s president – and CEO of Mo?t Hennessy – Philippe Schaus, to hear more about the report’s findings.
The on-premise has always been where the rules of watching what you eat, drink and spend do not apply. But that approach appears to be changing.
Earlier this month, Pernod Ricard secured a marketing tie-up for its Lillet brand with the Netflix comedy-drama show, Emily in Paris . Shortly afterwards, Global Drinks Intel caught up with the group’s lead on marketing for aperitifs, Léa Belot, to understand the importance of the brand to its owner.
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While sales have slowed in key markets such as the UK, the contributions from emerging markets in Asia and Latin America mean the bubble hasn’t burst for Italy’s sparkling winemakers just yet.
Chicago’s working-class roots have made it a beer city, and home to more than 200 breweries, but the US city also has a thriving cocktail and craft spirits scene – making it a place that wants to have fun with its drinking.
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