INTERVIEW OF THE WEEK
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
MarTech Interview with Zhenbin Xu , Chief Product Officer Pacvue
The future of AI and digital commerce is incredibly promising. We’re on the brink of an era where AI, particularly generative AI and large language models, will revolutionize how businesses operate. These technologies will enable hyper-personalized customer experiences, automate complex tasks, and provide deeper, real-time insights. As AI continues to evolve, it will not only enhance efficiency but also unlock new opportunities for innovation and growth in digital commerce. Embracing these advancements will be crucial for businesses to stay competitive and meet the ever-changing demands of the market. Readmore.........
NEWS OF THE WEEK
G2, the world’s largest and most trusted software marketplace, announced it has appointed Sydney Sloan as Chief Marketing Officer (CMO). A seasoned marketing leader, Sloan brings decades of experience driving transformative growth for technology businesses, including marketing leadership roles at pre-IPO and post-IPO companies. READ MORE.....
TapClicks, the leading provider of Smart Marketing solutions, announced the immediate availability of the new TapData?platform, designed to bring scalable ELT (Extract, Load, Transform) / ETL (Extract, Transform, Load) technology to agencies and brands of all sizes at reasonable cost. READ MORE.........
Ushur, the leader in AI-powered Customer Experience Automation? (CXA), announced that Mike Price?has joined its executive leadership team as Chief Revenue Officer (CRO). Price brings over 20 years of experience in sales leadership roles at tech industry stalwarts including Sun Microsystems, Oracle and ForgeRock. READ MORE.....
OneCloud?is excited to announce the launch of?OneCloud Connect?, a cutting-edge application designed to revolutionize digital communication. With a robust set of features catering to both personal and professional needs, OneCloud Connect? sets a new standard for seamless interaction. READMORE.....
Adobe announced breakthrough innovations in its industry-leading professional design apps Adobe Illustrator?and?Adobe Photoshop?that accelerate everyday creative workflows and give creators more control. From ideation to production, the new release of Illustrator unlocks new ways for pro designers and illustrators to more easily and quickly bring their vision to life across brand graphics, logos and?icons, product packaging, marketing deliverables, pattern creation and beyond. The latest release of Photoshop delivers new ways for creative professionals to iterate design concepts and jumpstart asset creation to achieve complex, custom outputs with differentiated color and style more efficiently. Read More..........
GUEST ARTICLES OF THE WEEK
As we approach 2024, the advertising world braces for a significant shift with the phase-out of third-party tracking cookies. This move, spearheaded largely by privacy concerns, marks a substantial change in how digital advertising operates. Advertisers are now faced with the task of navigating this new landscape, assessing the efficacy of alternatives like Google’s Privacy Sandbox and third-party clean rooms, and re-evaluating the reliance on alternative IDs. read more.....
By James Ramelli Senior Vice President, Strategy and Activation
Journey orchestration, the strategic process of designing, executing, monitoring, and optimizing customer journeys across multiple channels, offers a powerful way to deliver personalized and seamless customer experiences. It is paramount for marketers looking to drive engagement and loyalty. Read More....
By Pini Yakuel , Optimove
领英推荐
The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, MarTech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth. However, the Arktic Fox 2024 Digital, Marketing & eComm in Focus study reveals a troubling reality: many marketers are struggling to make full use of the MarTech tools now at their disposal. Read More....
By Billy Loizou , Asia Pacific Area Vice President at Amperity
Accessibility is often perceived as a compliance issue or an add-on capability specifically for disabled populations. It’s certainly not usually thought of as a core function of a marketing team or even marketing technologists. But it absolutely should be. Accessibility as a concept may mostly concern itself with user interfaces (UI), but it is central to the whole user experience (UX). The experience a customer, client, or loyalty member has with a brand is exactly what marketers should be seeking to optimize—and accessibility is part of that equation. Read More.....
BY Zivile Januleviciute Goodwin , Accessibility Specialist at iSeatz
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Episode 206: MarTech and Its Impact on Modern Marketing Events with Joe Davy, founder and CEO of Banzai