INTERVIEW: “WE WANT TO CONTINUE TO DRIVE THE CONCEPT OF PLATFORMS IN PACKAGING PRINTING AND TO GROW”
Bernd Zipper
CEO zipcon consulting GmbH | Chairman Initiative Online Print e.V. | Founder Online Print Symposium | speaker | author | advisor | coach | philanthropist
Labelprint24 and Packaging Warehouse have recently become part of the All4Labels Global Packaging Group but will continue to operate as subsidiaries under their own brand. Beyond Print spoke to Stefan Harder, Managing Director of Labelprint24, about the background to the takeover and what plans the companies now have – with the clout of the group behind them.
Beyond Print: Stefan, you’ve been successful on the market with Labelprint24 for many years, and your sons Nils and Lasse have now also started their own company with Packaging Warehouse. What were the reasons behind the takeover by All4Labels?
Stefan Harder:?We want to continue to grow, including into other product areas, and are currently preparing our next expansion steps; with an extension, more production space and a larger portfolio. Because you can’t do something of this magnitude on your own, we were already talking to a financial investor when All4Labels approached us.
Our interests were a good fit: I want to massively expand the online business and I think that works well together with a group that is also interested in making the online business in packaging international and rolling out the topic broadly. That appealed to me, as did the network that All4Labels brings with it. The group is already active in many countries and also has different purchasing conditions. Overall, I think this will make it easier for us to proceed.