Interview on Value Pricing
I was honored to be interviewed by Nicole Giantonio, founder of LeftFoot, LLC, regarding Value Pricing for professional firms.
You can listen to the 33 minute interview here. You can also subscribe to the LeftFoot podcast on iTunes here.
Here is a brief summary of what was discussed:
Value Pricing: Setting a price commensurate with the value you’ll create for the customer before you do the work.
Value Pricing: Is pricing certainty and reduced risk. When you offer a fixed price with options - customers love it.
Value pricing: Is NOT using an estimate of costs calculated out to a fixed price.
Repetitive tasks have been replaced by technology: More can be done in less time. Businesses that sell time (the billable hour) are being forced to change their business model.
Time doesn’t determine value: Value is a feeling not a number.
Define the business problem: Assign a value and get to work.
Give the customer pricing options: To differentiate service expectation levels.
For more information: Go to www.verasage.com or www.thesoulofenterprise.com
Top 100 Accounting Influencer??CEO??I Enable CPA Firms Thrive in CAS-Advisory??I Guide Vendors to Accountants Speed Up GTM??I Equip SaaS Companies in Accounting Space Boost Customer Success??Consultant??Author??Speaker
8 年Very succinct explanation of Value Pricing Ron Baker! Defining the business problem and assigning a value to the results when that problem is solved is perhaps the most challenging aspect of value pricing for professional firms. It can be ambiguous because the perceptions of value can be different from service provider's perspective and that of the client. But when you truly understand the business of the client, assigning a value to the "life-experience after the problem is solved" will be easier.
Chief Marketing Officer
8 年Ron thank you for conveying a clear definition of Value. It was my pleasure having you as a guest on LeftFoot.