Interview - Secrets to Pitching a Trade Reporter

I had the pleasure to sit down with Michael Shapiro, Senior Editor of Meetings and Conventions magazine. A trade journalist for about 15 years, Michael has worked with many marketing and PR professionals. In this interview, Michael and I chat about tips and tricks for pitching him and his magazine, trends he’s seeing, and advice for those seeking to be a trade journalist.

Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media. This post represents Cece's personal opinions and are not representative of her company's.