Interview With Raul (Head of Performance Marketing)

1) Where were you born and raised? Also tell us something unique about yourself.

Born and living in Lisbon, Portugal. I am a proud father of 2 beautiful little girls.

2) What got you interested in marketing and what was your journey?

I’ve always been drawn to the creative side of marketing, and the hability to create new ideas, messages or concepts to sell products / services. After some years working in the area i started to realize that the future of marketeers was in the digital and that's when i discoverer performace marketing. Today i can say that i really enjoy what i do :)

3) What skills and industry do you specialize in?

I have a good background already in both lead generation projects and in e-commerce. In the most recent years i've been working on Fintech and SaaS, but in the past Automotive, Football and Gambling were some of the areas that i enjoyed working in.

4) What is your best soft skill?

Curiosity and willing to always keep learning.

5) What softwares and tools do you use regularly?

Ads editor for campaign manager. Looker Studio, GA4, Google Sheets are the most common ones for data and reporting.Zappier for automation.

6) What are your goals for the next year and into the future?

Next year one of my goals is to expand my freelancer projects in PPC.

7) What has been the hardest thing you dealt with in your career path?

Measurement and Attribution are probably the most challenging thing.

8) What is the biggest mistake you made that you want others to avoid?

Always have clear goals and kpis before launching a campaign. You need to be aligned with your client/stakeholders from the start, so you can have a clear understanding of how will they judge the effectiveness of the campaigns.

9) Who are your favorite people in the industry that you follow?

John Moran , Michael Nadalin , Ed Leake , Amalia Fowler .

10) Who has had the biggest influence on your career to date?

John "Legend" Moran.

11) What has been your favorite course that you taken and why?

Customer Acquisition Specialist' from Digital Marketer was my first online course in digital marketing many years ago. More recently i have to say the "PPC hub" from Miles McNair and Bob Meijer.

12) What would you tell yourself or someone who is just starting out in marketing?

Start by understanding the business goals, and get the basics done right.

13) If the entire world was listening to you, what would you have to say?

Kindness is free, spread it!

14) Where can we find you?

On linkedin :)