Interview With Mina (Marketing Manager)

1) Where were you born and raised? Also tell us something unique about yourself.

I was born in Sofia, Bulgaria, in the late 80s, while the country was still during the Communist regime.

2) What got you interested in marketing and what was your journey?

During my last years at high school I made the smart decision to have a professional consultation done by a psychologist. So I did a test and marketing was the field that would suit my personal needs most.

3) What skills and industry do you specialize in?

I specialize in Google and Meta ads. Also love writing texts so keeping the corporate blog at FTS Group makes me feel real good. Another interesting part of my job is organizing various events such as M-Files Days, etc. I am truly proud of working at a Bulgarian company that is official Microsoft Partner for 2023.

4) What is your best soft skill?

Cooperation. I am the perfect glue between different teams communication in a well-tempered manner and also with a lot of patience and stubbornness.

5) What softwares and tools do you use regularly?

All sorts of Microsoft products and tools. Dynamics 365, M-Files, Copilot - the new AI tool Microsoft discovered, actually the first AI tool across ERP and CRM business systems.

6) What are your goals for the next year and into the future?

At least doubling PPC budgets. More sports and time for myself and my beloved ones.

7) What has been the hardest thing you dealt with in your career path?

Believing again in myself, my personal skills, my professional expertise after several career breaks.

8) What is the biggest mistake you made that you want others to avoid?

Not standing up for yourself is a big nonsense. Being shy is also a bad idea. Not being insisting on your needs at the job is one of the biggest mistakes one could ever make.

9) Who are your favorite people in the industry that you follow?

Thomas Eccel , Adriaan Dekker , Etien Yanev - AI marketing ??

10) Who has had the biggest influence on your career to date?

My own mistakes.

11) What has been your favorite course that you taken and why?

It has not happened yet.

12) What would you tell yourself or someone who is just starting out in marketing?

Be yourself, do more course, ask questions, work, work, work! Listen to the others. Write down your thoughts and act!

13) If the entire world was listening to you, what would you have to say?

Just be yourself!

14) Where can we find you?

minnie-mina.blogspot.com ;

www.instagram.com/mina.d.petrova/