Interview With Markos (PPC Specialist)

1) Where were you born and raised? Also tell us something unique about yourself.

I come from Alexandria city in Egypt, where the beauty of nature and the sea infuse life with art and inspiration, shaping how we perceive the world. Originally graduated and worked as a pharmacist. But, my passion for marketing sparked a new direction. Driven by a love for challenges, I found my niche in the dynamic field of PPC.

2) What got you interested in marketing and what was your journey?

For me, marketing is like a window into human psychology. I've always been intrigued by the intricacies of human behavior, how every word, color, and action influences our minds, setting off a chain reaction that culminates in actions. So, naturally, I delved into understanding marketing. I'm self-taught, wandering through the digital marketing landscape until I found my calling in PPC, where the battle with clicks is endless.

My journey began by volunteering for charities, managing their social platforms and creating ads with my own resources, applying the theories I learned from online courses and tutorials. Slowly, I gained more experience, managing more accounts for free until I was approached to work as a social media specialist for a media company. From there, I joined my first company as a junior PPC specialist, soaking up knowledge about the dynamic world of PPC. And now, here I am, navigating through the realm of Google Ads and Google LSA, feeling right at home.

3) What skills and industry do you specialize in?

In my current role, I'm responsible for orchestrating multi-platform advertising campaigns for Fantastic Services, a distinguished multinational enterprise revered as the epitome of excellence in home services. Renowned globally, Fantastic Services stands as a beacon of reliability and quality, serving discerning customers across the UK, Bulgaria, Australia, and beyond.

Within this dynamic environment, I oversee and optimize campaigns across Google Ads, Bing Ads, and Local Service Ads (LSA), ensuring maximum visibility and impact across diverse markets. Leveraging my expertise in digital advertising, I tailor strategies to resonate with the unique preferences and behaviors of audiences in each region.

From crafting compelling ad copy to fine-tuning targeting parameters, I work tirelessly to drive engagement and conversions, delivering tangible results that align with Fantastic Services' commitment to unparalleled service delivery.

Collaborating closely with cross-functional teams, I continuously refine and innovate our advertising efforts, staying ahead of industry trends and emerging technologies to maintain Fantastic Services' position as a global leader in the home services sector.

It's a privilege to contribute to the success of such a prestigious brand, and I take pride in my role as a steward of Fantastic Services' reputation and legacy in every campaign I execute.

4) What is your best soft skill?

Observing everything.

5) What softwares and tools do you use regularly?

Google Ads, Google LSA ads, Microsoft ads, GA4, Microsoft Clarity, Wordpress.

6) What are your goals for the next year and into the future?

My objective is straightforward yet ambitious: to make a meaningful impact, achieve tangible results, and explore new horizons. I'm driven by a desire to leave a lasting imprint on the success of the company and to inspire my team to reach greater heights, ultimately solidifying our dominance in the markets we serve.

With every endeavor, my aim is twofold: to deliver exceptional outcomes and to redefine perceptions about marketing and PPC. It's not merely about garnering clicks; it's about forging genuine connections with our audience, understanding their needs and desires on a profound level, and crafting experiences that compel them to engage with our ads eagerly.

I thrive on the challenge of transforming data into insights, strategies into actions, and aspirations into achievements. By continuously pushing boundaries and challenging the status quo, I strive to elevate our marketing efforts to new levels of excellence, setting benchmarks for success and inspiring others to follow suit.

Ultimately, my goal is to make a difference—to foster a culture of innovation, collaboration, and customer-centricity that not only drives results but also fosters meaningful relationships with our audience, propelling us toward sustained growth and success.

7) What has been the hardest thing you dealt with in your career path?

The decision of shifting my career from pharmacy to marketing.

8) What is the biggest mistake you made that you want others to avoid?

In the very beginning, I was misled into focusing solely on technicalities, neglecting the importance of interpreting numbers and grasping their underlying significance. It's not just about accepting results at face value; it's about learning to listen to them, recognizing that data is your most valuable ally on this journey.

9) Who are your favorite people in the industry that you follow?

Jordan Brunelle , Boris Beceric ? , Miles McNair , Adriaan Dekker , Victoria Chapman .

10) Who has had the biggest influence on your career to date?

He was my mentor at a pharmaceutical company during my college years. I continue to learn from him to this day. He's the one who recognized my potential and guided me to where I am now. Dr. Andrew Waheed.

11) What has been your favorite course that you taken and why?

From every single course and tutorial I saw, I learned something special. Nothing specific, but each one offered valuable insights.

12) What would you tell yourself or someone who is just starting out in marketing?

Be confident and believe in yourself. Use data as your ally and always observe and analyze. Everyone knows the basics, but your unique perspective and thinking style make you stand out.

13) If the entire world was listening to you, what would you have to say?

Life is short. If you can't enjoy it, then you're doing it wrong. Always seek knowledge and remain humble. Great minds never assume that they know everything.

14) Where can we find you?

You can always reach out to me on my Linkedin account.