Interview With Justas (Senior PPC Specialist)

1) Where were you born and raised? Also tell us something unique about yourself.

I was born and raised in Kaunas, the second largest city of Lithuania. At school, I really wanted to become either a journalist or an advertiser, but I ended up in engineering studies, which was not my cup of tea, so I had quit. Twice. And after years of uneducated and hard shift work here and there, I made a decision to become a marketer.

2) What got you interested in marketing and what was your journey?

I got into marketing at relatively late age. I received my education in Copenhagen Business Academy, where we were introduced to classical marketing: TV, print, outdoor, radio, and similar. And back in the day, there was a small module dedicated for digital marketing, which I really enjoyed and, after finishing my studies, I decided to shift my career towards digital marketing channels.

3) What skills and industry do you specialize in?

I am senior PPC specialist, focusing on Google, Meta and Microsoft products for media buyers.

4) What is your best soft skill?

I am good at bringing people together to work on common goals and ideas. I can be vocal and challenging, but at the same time, I appreciate everyone's perspective and opinion.

5) What softwares and tools do you use regularly?

The main ones that everyone else is using. Honestly, no magic there.

6) What are your goals for the next year and into the future?

I really want to strengthen my planning and time management skills. When it comes to hard skills, I think the industry is changing very fast and the goal is to keep up with ever green standards.

7) What has been the hardest thing you dealt with in your career path?

Proving myself that at the age of 30 it is not too late to change the direction of your career and following your passion. And during my career as a marketer, I already have met strong specialists that came to the field older than me, so age is not a limit.

8) What is the biggest mistake you made that you want others to avoid?

Never underestimate the value of PPC channels.

9) Who are your favorite people in the industry that you follow?

There are few people on LinkedIn that I follow, but recently I don't have much time to catch up on social media, so I am not able to tell names.

10) Who has had the biggest influence on your career to date?

In the beginning, I went into depths of consumerism, behaviourism, neuro-marketing. It really helped me to understand the human motives behind our willingness to choose some brands over the others. After having this foundation, learning the technical part of the job was much more meaningful.

11) What has been your favorite course that you taken and why?

I would rather recommend the book called "Ultimate Guide to Google Ads", because it has all I needed to kickstart my career as junior specialist back in the day.

12) What would you tell yourself or someone who is just starting out in marketing?

Get out of your personal opinion and biases. Only field study can determine exact motives, that drive your potential client.

13) If the entire world was listening to you, what would you have to say?

Just be yourself, to begin with. And when you get there, try getting a better version of yourself every day. May sound cliche, but it matters.

14) Where can we find you?

You can find me on LinkedIn .