An Interview with Frame Cofounder Erik Torstensson, Max Mara Resort 2024 Plans and More
Today, WWD is talking to Frame co-founder Erik Torstensson on how he built the highly-successful brand. Also, get all the details on the honor Stella McCartney received from King Charles III and Max Mara's plans for Resort 2024. Plus, read an exclusive interview with Kris Jenner on how she is expanding her brand Safely.
The cofounder of the denim and lifestyle brand has created a $170 million business with a global reach.
Erik Torstensson?has spent much of his adult life working with the world’s most famous luxury brands and hanging out with supermodels. Widely viewed as one of the best-connected people in fashion and among its most successful brand builders, he never envisioned himself as an apparel industry entrepreneur. But that changed when he and his business partner Jens Grede launched Frame in 2012.
Read on here for the full story.
Stella?McCartney?traveled to Windsor Castle on Tuesday to see fellow environmental activist and friend King Charles III and to pick up her latest honor, a Commander of the Order of the British Empire, or CBE, for services to fashion and sustainability.
McCartney was among more than 1,000 members of the British public to receive an official accolade from?Queen Elizabeth II?in what was to become the monarch’s final annual Birthday Honors list, released ahead of her Platinum Jubilee celebrations last summer.
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Kris Jenner's cleaning brand Safely is making a new venture into air care, dropping a line of diffusers in three unique scents.
“This is my happy place. Cleaning is something that I am obsessed with and I think my whole life it has… kind of replaced a therapeutic need to decompress,” Jenner said in an interview with WWD. “Yesterday, I spent the entire day cleaning the drawers in my closet because that’s what I do on Sundays. I take everything out of my drawers because we’re going in so many different directions,” she added, explaining how her schedule has been nothing short of busy.?
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Creative director Ian Griffiths said that “for the past two years, our resort collections have explored a south European aesthetic with shows in Ischia and Lisbon. Now we’re feeling a cooler Scandinavian vibe.”
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