Interview With Cecile Beliot, Bel CEO (The Growth FMCG CEO Podcast With Frederic Fernandez)
Frederic Fernandez
Solving the most complex strategic problems of the world largest FMCG companies. Strategy | Organic Growth | Digital Route-To-Market - Ecommerce, DTC, EB2B | M&A
Our Growth FMCG CEO Interview 1st episode is now LIVE!
We are launching today ?????? ???????????? ???????? ?????? ?????????????????? ??????????????. In addition to our FMCG CEO strategic publications that now ?????????????? ???????? ???????? ?? ?????????????? ?????????? ?????? ??????????, we are launching a new format, a ???????? ?????????? ?????????????????? (~????????) ???????? ???????? ???? ?????? ???????? ???????????????????? & ???????????????????????? ???????? ???????? ???????????????? ????:
? The person behind the function
? Their leadership journey
? The strategy behind their company’s results
? Their learnings and setbacks
? Their messages for the industry & so much more
If FMCG CEOs often speak publicly (quarterly earning calls, investors conferences, interviews in the media), their interventions are often short & very focused on the immediate news of their companies
???????? ?????????????????? ???????????? ???? ?????????? ?????????????? ?? ?????????? & ???????? ???????????????? ??????????????????????, ???????? ???? ?????? ???????????? ???????????? ?????? ???????????????? but also ???? ?????? ?????????????????? ?????????????? ???? ?????????? ??????????????
Cecile Beliot-Zind, ?????? ???? Bel, ???? ?????? ?????????? ?????????? ???? ?????? ???????????? ???????? ?????? ??????????????. ???????????? ???? ?????? ?????? ???? Bel, ?? €??.?????? ??????????????, ????????????-??????????, ???????????? ?????????????? ?????????? ?????????????? ???????? ????,?????? ?????????????????? & ???????? ?? ?????????????????? ???? ????????????????????????? (?????? ???????????????? ??????, ??????????????, ???? ???? ??????????????, ??????.)
???????? ?????????? ?????????????? ?????? ???? ??????:
?An authentic CEO
?A personal leadership journey from dreaming of becoming a ballet dancer to becoming a CEO
?A purpose-led FMCG company with a singular path that has been going through an accelerated strategic transformation (category & market footprint, divesture & acquisitions, strategic partnerships)
?An objective view on alternative protein categories & on our Food system
?A much needed strategic take on Sustainability & how to turn it into a long-term source of competitive advantage
?A honest discussion on what remains the largest strategic taboo in the FMCG industry
?A refreshing perspective on gender diversity & what it takes to close the gap
?What it means to play an infinite game
?Plenty of replicable learnings for most in the FMCG industry
?The overall discussed in a very candid & detailed way (1h30 duration)
This was one of those exchanges that felt like it only just got started
The full episode is now available on:
- ?????????????? (https://lnkd.in/eXXnmHtC)
- ?????????????? (https://lnkd.in/et9rbcQC)
- ?????????? ?????????????? (https://lnkd.in/er7HSdnz)
You can also find below all the videos. For those that want to focus only on specific parts of the interview, we broke down below the exchange in 15 distinct thematic chapters
Enjoy the interview,
Exciting times
To join the ~24,000 FMCG executives that receive automatically this newsletter, sign-up at the following link: FMCG CEOs Strategic Insights Newsletter - Managing For Growth
1) Full Interview (1h30)
a. On Youtube:
b. On Apple Podcast:
c. On Spotify:
领英推荐
Chapter 1: Personal journey, shaping values & early dreams
Chapter 2: Professional journey: from Kraft to Bel through Danone
Chapter 3: Know what your right-hand is & the formative years in Russia
Chapter 4: Bel, its singularity & unique purpose
Chapter 5: Bel, this innovative precursor & the disruptive story of the Laughing Cow
Chapter 6: Bel transformation journey, geographic & category diversification and becoming a global healthy snacks company
Chapter 7: Unleashing the power of acquisitions, strategic partnerships & opened ecosystems – case in point: India
Chapter 8: The alternative protein journey, the key learnings and why Mother Nature remains for now the best path forward
Chapter 9: Sustainability - unpacking the Why, the What & the How
Chapter 10: Strategizing sustainability – from present-forward/ future-back value at stake identification through prioritization to execution at-scale
Chapter 11: The fake dilemma of sustainability & why strategizing it has become a key source of competitive advantage
Chapter 12: Bel’s infinite game & its own definition of long-term success
Chapter 13: Cecile’s take on women at the top & how to accelerate
Chapter 14: Advice to women, role of mentors & the PIN model
Chapter 15: Parting thoughts & key messages to all stakeholders
Get in touch:
To join the >40,000 FMCG executives that follow Frederic on LinkedIn, please click here. To start a conversation, email at: [email protected]
To participate to the podcast, email at: [email protected]
To join the >24,000 FMCG executives that receive our newsletter and all our CEOs Insights, sign-up at the following link: FMCG CEOs - Managing For Growth
To read all our previous publications, visit our newsletter page: FMCG CEOs - Managing For Growth
About FF&A:
FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC and EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients
FF&A team intervenes all across the globe and across all FMCG categories. To know more, please visit our websites:
Disclaimers:
No FF&A employees own any stocks or financial instruments of any FMCG companies or companies mentioned in the above article. All the above information are public information
Chief Digital Excellence Operation
4 个月Extremely Inspiring !
Country Management, Marketing strategy, Brand building, eBusiness (Digital Marketing and eCommerce)
5 个月Truly inspiring, especially the part on BEL strategic choices. Suggestion to "break" the interview in smaller pieces, which could help generate more views ??.
Director, Retail & Consumer Goods Strategy & Advisory
5 个月Eléonore de Prunelé Lucinda Hall Elena Quijada
Account Director
5 个月Great episode!
Solving the most complex strategic problems of the world largest FMCG companies. Strategy | Organic Growth | Digital Route-To-Market - Ecommerce,?DTC,?EB2B?|?M&A
5 个月Very insightful!