Interview With Alessandro (Digital Marketing Strategist)

1) Where were you born and raised? Also tell us something unique about yourself.

I was born and raised in Conversano, a small town in the south of Italy. I consider myself to be a pragmatic dreamer. I strive for excellence but try not to lose sight of the present moment, building the life of my dreams brick by brick.

2) What got you interested in marketing and what was your journey?

As a child, I was passionate about an online strategy game where the goal was to manage a city and make it grow progressively. As I grew up, I discovered digital marketing and digital advertising, finding similarities with what I was passionate about as a child. From then on, I trained myself through online courses and experience, working first in a company specialising in the digital export of furniture products and then in a martech consultancy.

3) What skills and industry do you specialize in?

Over the years, I have specialised in digital advertising, with a particular focus on Google Ads and Meta Ads, mainly for e-commerce. I have fully embraced the technological innovations brought about by Artificial Intelligence and I try to gradually adapt my way of working to bring the maximum value to the client.

4) What is your best soft skill?

Empathy. It comes naturally to me to identify with the customer and to understand deeply all their desires and fears.

5) What softwares and tools do you use regularly?

Google Ads, Meta Ads, Microsoft Ads, Google Analytics 4, ChatGPT, Klaviyo, Linkedin Ads, Google Tag Manager, Google Looker Studio, Criteo, , AwinGoogle Search Console, SemRush, SEOZoom, Microsoft Excel, Microsoft Word, Magento, Shopify, Wordpress / Woocommerce.

6) What are your goals for the next year and into the future?

I want to consolidate my expertise in search engine marketing and become one of the best experts in Italy in Google Ads and Microsoft Ads.

7) What has been the hardest thing you dealt with in your career path?

Aligning my career goals with the business goals of the companies I have worked with. However, I have always preferred the path of clarity and transparency, always communicating my aspirations and making decisions in line with my values and goals.

8) What is the biggest mistake you made that you want others to avoid?

Being underestimated. My perfectionist attitude leads me to focus a lot on areas for improvement. But this must not become toxic perfectionism. Over time, I have learnt to be aware of my abilities and limitations, to accept them with awareness and to always try to do my best, regardless of my achievements.

9) Who are your favorite people in the industry that you follow?

My main references are: Valerio Celletti Thomas Eccel, Caterina Mariani , Massimiliano Contessotto , Mike Rhodes ?? , Miles McNair , Adriaan Dekker and Nils Rooijmans

10) Who has had the biggest influence on your career to date?

It may sound absurd, but although I do not know him personally, I would say the footballer Javier Zanetti. I am an Inter fan and he has always been an idol of mine. He is a great symbol of determination, loyalty and humility. I see a lot of myself in him.

11) What has been your favorite course that you taken and why?

I followed several. However, Ninja Business School's Executive Master gave me a solid mindset in digital marketing and e-commerce.

12) What would you tell yourself or someone who is just starting out in marketing?

Practice and continuous learning are the key to progressing and remaining competitive in a dynamic and ever-changing sector like digital. Don't be afraid to experiment, make mistakes and learn from them.

13) If the entire world was listening to you, what would you have to say?

Do not be jealous of your knowledge. Sharing knowledge is fundamental to building a better and more supportive world.

14) Where can we find you?

You can find me on Linkedin .