The Intersection of Marketing & Sales

?? ?? STOP!

For years?Ethiopia's Meskel Square was considered one of the most dangerous traffic intersections in the world.

No lights, no line markers, no rules.

(have a look at the footage on this video for a taste of the madness)

https://www.youtube.com/watch?v=XAjP5IL56Yc&t=2s

Traffic would literally fight for 'right of way' and it was incredible to watch.

You can feel your heart in your chest watching it unfold.

In most businesses, the Intersection of Marketing & Sales looks a lot like this.

Sporadic?leads coming in from the Marketing end.

Random Referrals decide to drop into the middle of the process.

Unqualified leads going the wrong way down a one-way street.

Marketing doing sales roles, Sales people doing marketing.

Chaos!

Do you ever feel like your Marketing and Sales is Chaotic?

The Intersection of Marketing & Sales is one of the most dangerous places for a new prospect to be when rules, traffic lights, and directions have not been clearly marked.

It’s the place when amazing prospects are left unattended and lost.

Where new clients are handed over poorly and leave your process.

It’s where accidents happen.

But why?

The main reason for poor Client Flow is basic evolution.

Your intersection has just evolved naturally over time.

It now has weird twists and turns, and roadblocks you didn’t realise were there.

It’s just happened that way.

The Solution is Design.

When you work with an expert to create a?Marketing and Sales Intersection that supports Ideal Client Flow everything in your business becomes easier.

Marketing and Sales become ONE streamlined system and clients love the experience.

No longer do you have to watch the madness with your heart in your chest.

You get to breathe easy knowing that prospects are enjoying the ride.

Is it time to review your Intersection of Marketing and Sales?

It certainly was for the people of?Ethiopia.

Meskel Square has had one of the more dramatic facelifts of any city in the world.

A system was implemented and traffic now flows smoothly.

Not only do locals enjoy the new feel, but tourists are flooding back and the city is flourishing once again.

Tomorrow I’m going to talk about how to build an effective Intersection of Marketing and Sales in your business.

If you’d like to see the recording, let me know.

?? Stay Passionate and I’ll catch you on the next one.

#business #consulting #design #marketing #sales

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Russell Pearson?is the founder of the FORGE. A Business Program for solo Consultants and Advisors who want to attract better clients.

You can discover more about Russell's work at:?russellpearsoncoaching.com