Intersection of L&D, CEd, and CX
Justin Von Euw
Transformative Leader in Learning and Development | Innovative Customer Education Strategist | Empowering Teams to Excel Through Targeted, Timely Education
How Learning & Development, Customer Experience, and Customer Education Create a Human-Centered Approach to Growth
In the worlds of Learning & Development (L&D), Customer Experience (CX), and Customer Education, our mission is simple: to empower people. While each field might look different on the surface, at their core, they all aim to provide individuals with transformative knowledge experiences. Each of these fields plays a unique but complementary role in helping people connect more meaningfully with the tools and information they need to succeed, grow, and enjoy their work.
Throughout my career, this mission has been the driving force behind everything I do. From early mentors who encouraged my growth to the many leaders and learners I’ve worked with, I’ve learned that listening is the foundation of great knowledge transfer. When we understand where people are coming from and respect their unique journeys, we can deliver experiences that feel personal, supportive, and impactful.
Mentorship and the Early Days: My Foundation
At the start of my career, I was fortunate to have mentors— Artis Hemmingway , Dorothy Navarro, and Marge OConnor —who believed in my potential to be an impactful trainer. They didn’t see me as competition; instead, they saw my growth as an extension of their own legacies. They taught me the importance of translating information into something others can use, all while listening and adapting to the needs of the learners in front of me. That “pay it forward” philosophy has shaped my approach ever since, pushing me to build experiences that uplift others, just as my mentors did for me.
Human-Centered Tools: Technology as a Support, Not a Replacement
In today’s world, we have tools like Digital Adoption Platforms (DAP), Learning Management Systems (LMS), and Knowledge Management Systems (KMS) that allow people to learn and adapt at their own pace. These technologies provide more than just training; they serve as touchpoints in a user’s journey. For instance, a DAP can deliver in-app guidance and track success rates, showing us not only how users interact with the software but also whether they’ve created their own workarounds, shortcuts, or “cheat sheets” to get the job done.
By identifying these patterns, we can shape content that aligns more closely with what users actually need rather than what we think they need. This kind of personalization, built on real data, allows us to treat technology as a partner in human-centered growth—not as a replacement for human insight and creativity.
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Empathy and the Art of Listening: The Key to Personalization
Empathy isn’t just a buzzword in L&D, CX, and Customer Education—it’s foundational. When we listen to our customers and learners, we gain insights into their diverse paths, whether they’re new to their roles or adapting to a new system. By using feedback loops and analyzing data-driven insights, we can adapt our strategies to meet people where they are, providing content that feels relevant and intuitive.
For instance, listening can mean using data from a DAP to see where users struggle and adjusting the support we provide. Or, it can mean creating micro-learning options in an LMS that allow employees to gain specific skills without feeling overwhelmed. When we listen, we respect people’s unique journeys and offer knowledge they can truly absorb and use.
Defining Success: Beyond Metrics to Behavioral Change
It’s tempting to measure success in completion rates or performance scores, but the real impact of L&D, CX, and Customer Education goes beyond metrics. Success is about whether people feel equipped to do their jobs better and experience a genuine improvement in their workflow. In the case of DAPs, success might mean users no longer need a guide because they’ve fully integrated the new processes into their routines. When people feel capable and confident, we know we’ve created a sustainable learning journey.
Suggestions for Enhancing Knowledge Transfer Across Fields
For anyone building or leading an L&D, CX, or Customer Education program, here are a few ideas to create more personalized, impactful experiences:
Digital Learning Partner - Digital Adoption Specialist, PaaS, SaaS, Information Security, Change Management, Agile Methodology
4 个月Justin Von Euw, I absolutely love it! I believe one of our primary responsibilities as L&D professionals is to reach out to our customers, both internal and external, to understand their pain points. Empathy is the ability to comprehend what a person or team is experiencing because you have personally gone through it. Both of us having been in this field for over two decades have witnessed significant changes in departments, software, management, and the availability of training options for our customers and clients. Keep up the great work to challenge us to be the best.
Manager, Social Media at Vertex Inc.
4 个月A good read here with valuable insights for those in the #LearningAndDevelopment and #CustomerEducation space! Nice work, Justin.