Interrogating our data as marketers | AI revolutionises organic search

Four questions marketers should ask when planning for 2025

Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024, says Circana head of analytics, insights and media Alistair Leathwood . Successful initiatives are likely to continue, while those that underperformed will be reviewed to determine if they should move forward.

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Top Stories

• How AI is redefining organic search in Australia | AI is no longer a distant concept or a future development – it’s here and it represents the next evolution of search. Reload Media SEO lead Brodie Ranson writes about the evolution of AI in organic search and what we can expect for the future.? Continue reading.
• The impact of conscious casting on brand storytelling | Brand storytelling is not just a buzzword – it’s a powerful strategy that shapes how brands communicate, engage and build relationships with their audience, Alison Fowler?and?Stephanie Pringle write. Continue reading.
• The driving shift in authentic content marketing | It’s cheaper, it’s quicker, it’s more real and relatable – low-fidelity (lo-fi) content is delivering great engagement and results for businesses of all shapes and sizes, We Are Sprout founder Drew Ridley writes. Continue reading.

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