Internship at Vectorworks - Spring 2023

This Spring 2023, I had the opportunity to intern with the mar-comm team as a Marketing Intern at Vectorworks, a software-development company headquartered in Columbia, Maryland. This role marked my fourth internship in the marketing industry. As a Naveen Jindal School of Management, UT Dallas student with a passion for the industry, I was very excited to gain new knowledge, practical experience, and the chance to network with industry professionals in a new-to-me industry.

This experience taught me much about who I am as a professional, and a lot of it has to do with my manager and mentor during this time, Claire Manley. She helped ensure that in addition to me contributing to the team, the company was contributing to my education, professional development, and success. Our weekly chats as well as the team icebreaker meetings I hosted during my first month helped me learn communication skills, structure my workload, prioritize projects, and learn about my colleagues in an informal way, despite our remote modality.

During my time as a marketing intern at Vectorworks, I had the chance to not only practice my skills with HubSpot email marketing, international partner outreach, newsletter creation, and social media copywriting as part of my responsibilities but also lead and present a capstone strategy research project to launch Vectorworks’ brand presence on TikTok. The marketing team members praised the project as a great insight into the steps the team will need to take to accomplish this goal, and to my honor. my CMO called my presentation the best one he’d ever seen from an intern in his 16 years with the company.

As with any new project, there were challenges along the way with coming up with the strategy and potential issues relevant to launching VW on a new social media platform like TikTok, I gained a lot of insight into the software development, BIM, and CAD industries – a business I had no clue about prior to the internship. Researching for the TikTok project allowed me to learn about these topics at great length and I left the internship with more knowledge than I came in with. I did not expect myself to nail this TikTok strategy presentation on my own when I was introduced to the project, but with the right support and plenty of encouragement, I made it to the other side. I am so proud to have made it this far and having undertaken these projects, because the skills and insights I’ve learnt through this hardworking, yet worthwhile internship are invaluable and will help me succeed in my future roles.

Overall, this was a great experience, insight into a different industry and workplace culture, and an opportunity to learn more about my strengths and weaknesses as a young professional. But most importantly, it allowed me to gain a better understanding of the strategy career path within marketing I’d like to pursue. With my team’s guidance, support, and faith in me for multiple projects, I have become a more confident marketer with multiple industry-popular skills to show for it.?

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