The Internet Is Where You Are, Even If Your Business Isn’t
The internet is where you are, even if your business isn’t. Whether you’re using social media to interact with people in your community or browsing for products to buy, the web is ubiquitous in our lives. And small businesses need a website too! So what can website design do for small businesses?
Build credibility and trust
A website is the perfect opportunity to showcase who you are and what makes your business unique. Your website should be an extension of what happens offline so that when visitors come across it they know exactly who they’re dealing with. Having a website gives an added level of credibility that goes above and beyond your social media profiles. It is where you tell your story and hopefully sell your goods or services.
Increase your audience
There were around 4.66 billion active internet users worldwide as of January 2021. In comparison, there were around 45 million social media users. Although social media platforms offer a great place to advertise your business. A website gives your business the opportunity to reach far more users. With the added bonus of being in your control, rather than at the mercy of social media algorithms.
Take control
There has been a rise in 3rd party websites in recent years, where small businesses can advertise their services and sell their products. However, these websites come at a cost, whether that is an upfront cost or a percentage of your takings. It may seem like a cheaper option than simply getting your own website, but think again. With a Web Guys website, you can have a professional site for just ￡29.99 per month! This way, you can take control of your online presence and really take your business to the next level.
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Shop local
More than ever, people are trying to shop locally and this has only increased during the pandemic. A staggering 97% of users searched the internet to find a local business in 2021. With consumers becoming more and more reliant on the internet to find products, services and businesses – it would be a shame if yours was not on there. Being a local business does not mean that you can rely purely on word of mouth, having a website has the potential to significantly increase your business – even just in your local area.
Be visible
Around 68% of online interactions begin with a search engine (Source: BrightEdge). So if your business is not online, you will not show up on these searches. People search the internet in order to solve a problem or answer a question. If you don’t have a website, you will have no chance of showing up in the results. A website allows you to be visible and have the opportunity to answer these questions and to ultimately sell your products or services.
In conclusion, a website is one of the most important marketing investments you can make for your business. A well-designed, professional website will help you to raise your online presence and reach larger audiences.
Are you thinking about a new business website in time for the New Year??Or perhaps you are fed up with having to pay for minor changes on your website? Does your website just need a new look? Get started with us today! It’s as easy as 1,2,3. If you need help and assistance with a brand new website, then why not?schedule a 1-2-1 chat?with our Web Guy Jon? He can talk you through all the ways you can make your website work.
We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site need updating then contact our director of business development Gary on?[email protected]?to take your online presence to the next level.
We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>>?Get started today.