Internet and Marketing

The marketing concept, and its association to more recent concepts such as Internet marketing, e-commerce, and e-business.

It describes the range of expert marketing functions carried out by many organizations. Such functions include market research, brand/product management, public relations and customer service

The modern marketing concept unites these two meanings and stresses that marketing encompasses the range of organizational functions and processes that seek to determine the needs of target markets and deliver products and services to customers and other key stakeholders such as employees and financial institutions.

 Ever more the importance of marketing is being recognized both as a vital function and as a guiding management philosophy within organizations.

Marketing has to be seen as the essential focus of all activities within an organization. The marketing concept should lie at the heart of the organization, and the proceedings of directors, managers and employees should be guided by its philosophy.

Modern marketing requires organizations to be committed to a market/customer orientation. All parts of the organization should coordinate activities to ensure that customer needs are met efficiently, effectively and profitably.

Cheers, Happy Reading

Deepak Goel

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