INTERNET IN INDIA 2024

.Growing Cord Cutters and Connected TV usage The diversified use of the internet and evolving consumer preferences, driven by technological advancements, are fueling the growth of users who consume content exclusively through digital platforms, known as “Cord Cutters.” Concurrent Users 50% 599 M Linear or Traditional TV 26% 305 M Cord Cutters 24% 286 M Mode of Watching Content Linear TV: Individuals who have watched content on Linear or Traditional TV in L1Y Cord Cutters: Individuals who have accessed content via internet using Mobile or Connected TV but not Linear TV in the L1Y. Concurrent Users: Individuals who have watched content across multiple modes and accessed digital space (Linear TV or Mobile or Connected TV ) in L1Y. 10 Source : ICUBE All India 2024 Growing Cord Cutters and Non - Traditional Device usage Cash on Delivery on rise; Social Media Commerce slows down Indic language and Voice usage continues to grow Trend in Digital News Users AI usage gaining traction Emergence of Rural users 1 2 3 4 5 6 Adoption of non - traditional devices continues to rise. While urban India leads the adoption curve, rural areas are showing promising growth. *Non-Traditional Devices include Smart TV, Smart Speakers, Firesticks, Chromecasts, Blue-ray and Gaming Consoles ALL INDIA URBAN RURAL 17% 24% 12% 70% 54% 107% Indicates Connected TV

Regards,

Ramesh sachdeva

The Independent media