Is the Internet Dying? Here’s Why the Answer is a Resounding No
Shaun Bernstein
Chief Storyteller | I write content for businesses and professionals that helps attract new clients and makes them stand out. Everybody's got a story, what's yours?
With all the chaos surrounding social media (fact-checking disappearing, platforms shifting, misinformation running rampant) it’s tempting to ask: Is the internet over?
It’s a fair question.
X (formerly Twitter) used to be the go-to for real-time news. Now? It’s Elon Musk’s social experiment. Meta (Facebook, Instagram, Threads) is filling the void, but with fact-checkers removed, how much of what we read will even be true?
And yet, the internet isn’t dying. Far from it. It’s just evolving. Here’s how:
Digital Natives Will Keep It Alive
I teach college students who have never known a world without the internet. The idea of life before Google, or social media, is incomprehensible to them.
And while older generations may shake their heads at this reliance on technology, let’s be honest: this is the generation that will shape what comes next.
They won’t abandon the internet. But they will redefine it. And with the right media literacy, they might just make it better.
Community Will Always Win
We’ve always valued what’s close to home. In the past, that meant “Made in the USA†or “Made in Canada†labels. Now? It means trusting recommendations from people in our online communities.
- We Google reviews before we buy.
- We ask our networks for recommendations.
- We scan past fluff to find real experiences from real people.
If social media moves further away from truth and authenticity, we’ll lean on real human connections even more. The brands and professionals who embrace that will thrive.
Stories Will Always Rise Above the Noise
The internet may be flooded with clickbait and chaos, but stories are what truly stick.
We remember facts from school, sure. But we remember the stories behind them more. The same applies to business. In a world overwhelmed with content, the people who tell the best, most authentic stories will be the ones who stand out.
Think about it:
领英推è
- The posts that go viral? They’re personal, raw, and real.
- The brands that build trust? They connect with audiences on a human level.
- The professionals we remember? They’re the ones who let us in on their journey.
The Internet Isn’t Going Anywhere… But How You Show Up Matters
The internet will evolve, shift, and change. But it’s not disappearing.
What matters is how you show up in this new era.
Are you telling your story in a way that makes people stop scrolling?
Are you building trust in a world full of misinformation?
Are you rising above the noise, or getting lost in it?
If you want to be the clearest, strongest voice in the room, now’s the time to invest in your story.
What’s Your Brand’s Story?
The most memorable brands aren’t just selling, they’re storytelling. The problem? Many businesses don’t know how to tell their own story in a way that resonates.
That’s where I come in. I help businesses turn their ideas, experiences, and expertise into compelling content that builds trust, engages audiences, and drives results.
Let’s connect and make your message unforgettable.
Attorney, Content Specialist, Freelance Writer, Marketing Professional & Former Journalist - Creator of Compelling Content, Clear Differentiators & Award-Winning Websites
4 周Great piece. I think it's always about how you show up. I think be real, be yourself is a great rule of thumb!
Young Entrepreneur & Founder of OMG Social Media Agency | I help businesses and professionals grow their brands on social media, and give them back 70+ hours a month!
1 个月Great take! The internet isn’t over—it’s just shifting. Can’t wait to read your insights!