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International HR Institute
Trusted authority dedicated to advancing excellence and lifelong learning shaping and empowering professionals globally.
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???????????????? ???????????????? is the way an employer positions themselves to prospective and current employees. It includes the company's principles, culture, and reputation. It is crucial to recruitment since it enables companies to improve their overall reputation and commercial performance while attracting and retaining top personnel.
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1. ???????????????????? ?????? ????????????
In a competitive job market, employer branding can make a difference in attracting top talent. A strong employer brand can make a company stand out from other potential employers, and attract the attention of candidates who share the same values and interests.
2. ????????-?????????????????? ??????????????????????
When a company has a strong employer brand, it can reduce recruitment costs by attracting more qualified candidates and reducing the need for expensive recruitment methods such as job fairs or recruitment agencies.
3. ?????????????????? ??????????????????
A strong employer brand can help to retain top talent by providing a clear sense of purpose, culture, and values. Employees who feel aligned with the company's mission and culture are more likely to stay with the organization.
In conclusion, employer branding begins with the first information prospects view, such as your website, social media messaging, initial outreach, etc. It does not begin with the recruiter.
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Through the use of the business's mission and values, employer branding in recruitment entice, motivate, and inspire potential applicants to join the organization.
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CRSP is the internationally-accredited certification for Recruitment and Selection professionals and leaders. This Intensive Learning and Certification Program is applicable to Filipinos anywhere in the world and non-Filipinos currently based in the Philippines.
Join the upcoming Certified Recruitment and Selection Professional - Certification Cohort 13. First 15 Paid Registrants get an exclusive discount!
Register: ihri.ph/crspregister/
Learn More: www.ihri.ph/crsp
Source: https://tinyurl.com/mry92x42