International Day of People with Disability - Market Developments
Pure Healthcare Strategy
We take insights from best-in-class market research techniques and embed them in strategic principals
The global disability market comprises around 1.27 billion consumers…the spending power of disabled people in the UK alone is approximately £274bn and growing as our populations age. It is not surprising that the market has responded with some thoughtful and useful developments:
1.??Adapted devices for healthcare professionals with disabilities: Healthcare professionals with disabilities bring diverse skills and viewpoints to the medical world. Specially designed devices are being developed to assist these healthcare professionals to overcome the challenges of performing standard patient examinations, with additional features having benefits for all healthcare professionals:
Read More at: Medical devices developed to assist doctors with disabilities - Med-Tech Innovation (med-technews.com)
2.??Aesthetic design in assistive devices: Assistive devices prioritise function over form, but some users have criticised their lack of aesthetic appeal. Consumers want less beige plastic ‘medical device’ and more colour, style and design features that reflect their personality. The industry has listened – here are some examples:
领英推荐
3.??Digital solutions?to improve autonomy: Digital technology is increasingly enabling more inclusive products and services, with several now on the market that help people with disabilities or neurodiverse conditions live more independent lives. Even the world’s poorer nations can use digital solutions as suitable and relatively affordable tools.