Internal LLMs: Shaping the Future of Business Intelligence ??

Over the past year, I've seen firsthand how Internal Large Language Models (LLMs) are revolutionizing the way businesses across various sectors gather insights and make data-driven decisions. ??

For those still exploring LLM use cases (yes, there are a few!), this guide is a treasure trove of possibilities, illustrating how LLMs can be leveraged by different teams within any organization. From marketing and product development to strategy and regulatory compliance, the applications are vast and exciting. ??

Use Cases for LLMs Across Business Functions

1. Marketing

?? Generate innovative ad copy and campaign ideas.? Refine marketing materials for optimization.?? Develop content for PR, social media, blogs, and LinkedIn posts.?? Build detailed customer personas and segments.

2. Technology/Engineering

??? Identify technical issues raised by customers.?? Gather user feedback on app performance.?? Anticipate user expectations for new features.?? Assist in writing or reviewing code.

3. Product Development

?? Facilitate product pre-planning.?? Gain insights into app/website user friction.?? Identify frequently requested features.??? Verify product roadmaps match user needs.

4. Design

?? Understand user perspectives on design intuitiveness and attractiveness.?? Analyze and respond to user preferences in design.?? Enhance app design based on user feedback.

5. Strategy

?? Identify emerging customer trends.?? Conduct scenario testing for contingency planning.?? Validate or pivot product strategies using customer feedback.

6. Executive & Board

?? Quickly assimilate customer experiences and feedback for strategic decisions.?? Identify and plan for business risks and opportunities.?? Utilize feedback for sustainability initiatives.

7. Sales & Commercial

?? Leverage customer feedback to enhance sales conversations.?? Gain insights on competitor products and customer perceptions.

8. Insights & Research

???♀?Conduct comprehensive market and consumer research. ?? Synthesize qualitative and quantitative data for actionable insights. ??Analyze customer feedback for service improvement.

etc etc... too many use cases.... ?? this deserves a follow-up article of its own if you'd like!? ??

Now What?

LLMs offer an unprecedented opportunity for businesses to harness the power of AI for enhanced decision-making, strategy formulation, and customer engagement. By integrating these models into various aspects of business operations, businesses can stay ahead in a competitive market, ensuring they remain agile, informed, and responsive to customer needs and market dynamics.

Stay tuned for more, and in the meantime, Happy LLMing! ??????