Internal Linking Best Practices

Internal linking best practices

It’s common knowledge in the SEO world that external link building is one of the most effective levers we can pull.

But you know what people always forget about?

Internal links.

“Internal links are the most powerful SEO lever you control 100% after content.”

– Kevin Indig

Improving internal-link anchor text, structure, and frequency is one of the first things I explore when working with a new client.

If they haven’t focused on this before, just a couple of hours of optimization can produce some quick wins.

Many SEOs think they are doing internal linking right—I mean, they add in a couple of internal links whenever they publish an article—but it’s far from optimal.

This guide will comprise two newsletters: The first will primarily discuss what pages you want to build internal links to as well as how to find internal link opportunities throughout your site.?

And the second part is all about adding internal links within your page(s), whether that’s in the content, a sidebar, or elsewhere. Along with what anchor text to use.

Where to send internal links

If you’ve been link building for any decent amount of time, you know it’s not always feasible to build links to your money pages.

For e-commerce, this would be category and product pages.

For SaaS, this would be solution and landing pages.?

For blogs, this would be all your “review” and “best of” content.

Since other websites don’t want to link to our money pages, we content marketers create informational guides that are highly shareable and noncommercial.

It’s why the classic Skyscraper Technique still works wonders to this day.

Getting backlinks to info pages is great. They 100% help with overall domain authority and brand recognition.?

But backlinks to these informational pages don’t result in a direct revenue increase.?

And dollar bills pay the bills, not traffic.?

What you want do:

1. Create amazing informational content people will link to
2. Perform cold email outreach to get backlinks
3. Once you’re done pitching an article, add internal links to your money pages

Click here to continue reading and see an example of internal linking best practices in action.