Internal Communications for the Win!
Christine Morse
Driving Business Expansion with Communications, Building Relationships, Story Telling, Digital & Traditional Marketing, and PR.
Fact: Internal Communications are just as vital to an organization's growth as the external outreach. Another Fact: I'm a unicorn because I love BOTH types of communications so stop putting me in a box, please. :)
Here are some thoughts and tips for you...................
Your full team needs to know about every success story, all they ways you help your clients, and they need to receive all of the outbound communications. I know they are busy but this should be a top priority. Below are systems you can set into place to help.
- Include marketing and PR information in your team meetings. Have it be a group effort - each team member needs to report on an update about the organization's services and how they helped someone. It is the responsibility of the manager to get information to the marketing dept. It is also the responsibility of the manger to make sure the team hears how it is going to be used and if not, WHY it won't be used. It hurts morale if the employees try to feed good info into the marketing funnel but it never comes to light.
- Your employees deserve to see PR highlights. It is critical in education, retention, and confidence building. They need to know what's happening so they can relay it to your clients. Marketing can be fun for all people and remember, it takes a village. I spent YEARS working in only the "marketing department" and my life changed once I started to systemize the goodness of the org, throughout the teams.
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- The marketing team cannot auto-create content about the daily lives of your clients and how you help them but your front line can....if you give them a chance. It just takes a translator (from the employee to the marketing team) and appropriate branding applied.
- Make sure that everyone can list the ways your organization helps people. Put this list into actual / real words (not mission speak) so everyone on your team can contribute to sales and internal referrals. This can help you grow ....I promise. (I know promise is a scary word but I can confidently promise in this case.)
It's not complicated.....just do it and you will see improvements in morale and even retention. Everyone wants to contribute but most are not given the chance.
Group Benefit Consultant // Building Employee Benefit Programs To Help Organizations Achieve Goals & Control Costs
2 年I love this Chris! Involving everyone in the "big and little" stuff, goes full circle. As time goes on, those in lower ranking positions earn there way to the top because they feel valued by the open communication, fueling a strong desire to fully invest in the company. ps.. we still need to connect! My email has now changed (with my employer change) [email protected] :)
Principal, OES Inc | Board, ISCM Foundation
2 年Christine Morse, ROES Certified, Agree wholeheartedly. Internal communication is critical to knowing: What the organization does, Where it is going, How it is going to get there, How each role contributes ... When inviting employees to self-assess their organization, we often hear them say "I have never been asked for my opinion before". This situation is costly for the organization as most improvement opportunities reside with employees doing the work. There is no end to the great ideas and suggestions they have about how to do the work better - improving quality, reducing turnaround time, saving costs.