Interlocking― “The only way on earth to influence other people is to talk about what they want...
Interlocking ― “The only way on earth to influence other people is to talk about what they want and show them how to get it.” - Dale Carnegie
Interlocking Relationships: The answer to more fruitful networking relationships.
“Interlocking” focuses on the implementation of a smooth introduction of your power partners and their services to your prospects and clients. This process is built right into your sales or customer service process. You will be adding value to your services as well as building your relationship capital. (Relationship capital is a quantifiable completion of designated commitments)
There are many well meaning professionals who get up at the wee hours of the morning to share a cup of coffee and their business strategy with their trusted power partners. Unfortunately, they leave wondering if networking is really a viable means to new business development.
Our team has researched and educated networking groups for the past 20yrs. Much of this time has been spent improving the structure of networking groups across the country advising them on how to increase quality referrals. We found that they were lacking in 3 components:
- Lack of structure
- Lack of a common focus
- Lack of a lead generating process
“Interlocking” is the solution to all three points. Before jumping into the interlocking process, the business or professional needs to take a step back and review his networking strategy.
An effective networking strategy begins with a purpose and a target market.
This strategy answers the question, “What is my desired outcome?” as well as, “Who shares my target market?”
An effective interlocking relationship shares the same focus and purpose. Together they blend their business plans to offer each other’s services as an added value. This is not done as an after thought but as part of a unique offer.
The transition between services then becomes seamless to the customer and increases your sales potential by 200-300%.
The next question is “who” shall I interlock with? Can I trust them? How do we blend our services?