INTERGRATED ANNUAL REPORTS, BUILDING TRUST WITH STAKEHOLDERS AND POTENTIAL INVESTORS

For many of the world’s leading companies producing an integrated annual report and set of accounts is one of the biggest challenges of the year. The task if approached correctly can become the opportunity that attracts serious investment and the difference between long term success and a gradual decline.

At Faith Innovation, we indulge ourselves in creating the perfect integrated annual report and is designed in a manner that will provide users with decision useful information and possibly help secure new investments.

Some things that are contained in an integrated annual report

An integrated annual report, subject to some specific legal requirements, details tend to vary, but its an opportunity for business to gain trust with stakeholders and potential investors through the provision of decision-useful information.

At minimum an integrated annual report, includes but not limited to:

i. The chairman’s letter

ii. The business purpose

iii. The management discussion and risk and opportunity analysis

iv. Forward looking statement

v. The financial statement: the statements typically involved are:

a. The cash flow statement

b. The balance sheet

c. The income statement

d. The statement to shareholders

e. The notes to the financial statements

How to produce an effective Integrated annual report.

An integrated annual report is important for a brands transparency and accountability. Integrated annual reports speak to a broad group of stakeholders, the reports communicate the purpose, values, and the goals of the brand. At Faith Innovation, we pay attention to your company's details and with our experience, it is easy for us to assist you in producing an effective integrated annual report that will provide decision-useful information in a user-friendly manner.

1. Know the Key Message:

An integrated annual report is the right opportunity to highlight the accomplishments and the impact of the accomplishments of the company. The investors and employees will need to know what you did and why you did it as well as your strategy for the future. By connecting your activities and your accomplishments to the final goals and the mission statement which helps to foster and build long-lasting connections.

2. Finalize the Structure and Content:

Producing an effective integrated annual report involves knowing what to add and what to remove, it is essential to map out the content and the structure of the report. The integrated annual report has the storyline that shares your business journey and helps to shape the content around a narrative thread, it should always be clear, precise and have a transparent and honest approach.

3. Plan in advance:

It is a long process planning an integrated annual report, it requires a recording and tracking data, media clipping, photograph and listing of business achievements through-out the financial year. Some companies do the work in house and others hire design firms for design and lay-out, compiling, proofreading, and finalizing the document. We are able not only to assist with proofreading your narrative reports but your financial statements.

4. Use compelling designs:

A well-designed integrated annual report should be engaging to all stakeholders and used as an effective marketing tool to build brand value.

Here are some tips on designing an integrated annual report:

i. Use headings and subheadings.

ii. Add photographs, infographics and other visually compelling elements.

iii. Keep the text short and simple.

iii. Use a bold and complimentary color scheme.

Integrated Annual Reporting is being progressively talked about as the future of corporate reporting. It has become the ideal tool with which to explore value creation in an organisation. The focused being driven on comprehensive and meaningful information about all aspects of an organisation’s performance, value creation and story delivering benefits for both internal and external stakeholders.

Share with us some success and failures you have had in producing your companies’ annual reports.

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