An Interesting Test

On 20th January 2023, I launched an interesting test with no clue about the results that I would get.

This test generated 102.2k Views, 82.6k Impressions, 103 comments, 19 retweets, and over 87+ followers on Twitter.

The total cost to run this campaign is 1672.4 INR or $20.39.

Understanding the why?

If you keep posting the same or similar content and don't break the pattern, you'll start to lose engagement.

Your audience often expects something unique and different from what you often post.

Contests are one of the best ways to do this, but a normal giveaway isn't as fun because it doesn't lead to quality engagement.

But if you run a contest like this, where the goal is to create a meme, you're basically also getting free marketing in the long run since the MEMEs created by users will continue to circulate on the Internet.

The Preparation

This strategy won't work if your account is brand new and you don't have an audience yet, as it's a practice strategy to reward and target your existing users.

Start building an audience if you don't already have one.

The Boost

To make sure the campaign went beyond my users and reached a wider audience, I decided to also spend some money on ads to get some additional reach, which worked out great.

I spent $8.20 on Twitter ads to retarget my existing audience and a similar audience nearby.

It's important to understand how to target words on Twitter.

I will write a separate guide on Twitter Ads soon.

I used ads to give the butterfly effect on that post because when most of the users saw the engagement, many more participated.

This resulted in much lower advertising costs and a wide reach.

I focused only on the Indian audience for the ads, as that is my target audience as well.

Surprisingly, 90.4% of the audience was male, and 8.7% was female.

The Calculation:

This was a great little experiment that I did which cost me $20.39 for such a high reach which includes the costs of the ads and the reward itself.

Not only that, it’s a great way to engage with your users and reward them.

When you run such reward-driven campaigns, it’s an effective way to keep them hooked up and build a better relationship with them for the long term.

Will I do it again?

Absolutely.

Should you do it?

Absolutely.

But be creative. Don't just blindly copy this campaign.

The purpose of this newsletter is to inspire, motivate and share strategies that I personally use to drive growth for my personal brand,?PitchGround ?&?Firstsales.io .

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This will inspire me to continue writing such unique pieces for all of you.

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Happy growth, everyone!