Interesting LinkedIn Stats

LinkedIn recently released some very interesting stats about its platform.

Here are our key takeaways:

• LinkedIn has over 850 million members across more than 200 countries and territories.
• 59 million companies have a LinkedIn Page.
• 40% of LinkedIn visitors engage with a Page organically every week.
• LinkedIn pages that post weekly have 5.6x more followers than those who post monthly.
• Brands were perceived to be “more professional” (92%), “more intelligent” (74%), “higher quality” (50%), and “more respectable” (59%) when their ad was seen on the LinkedIn platform.
• In tech, LinkedIn generated 1-5x higher ROAS than other social edia platforms.
• In financial services, LinkedIn generated 7x more incremental customer sign-ups than digital media.
• In education, LinkedIn was 2-4xm as effective as other media.

Source: https://www.dhirubhai.net/business/marketing/blog/linkedin-ads/why-you-should-be-marketing-on-linkedin-right-now