Interesting Facts About Cart Recovery Emails

It really feels great to see online businesses booming in today’s fast-paced and competitive market. Let’s assume that you are one of those business owners enjoying the booming phase. You have strategically implemented all product recommendations, you are regularly optimizing your sales funnel with frequent a/b testing, your mail content is personalized and much more convincing, and your overall traffic is growing on your website. But what about the sale? Do the people actually pay you for the stuffs?

Not necessarily. Still, you might be experiencing a big number of lost sales. Do you know the reason behind it? It's through shopping cart abandonment.

Around 60 to 80 percent of the shopping carts are abandoned before even the customer completes the sale online. This highlights that the number of sales you are currently witnessing might be just one-third of what it could potentially be. It may not be feasible to encourage all abandoned carts to complete the checkout process and increase your sales. After all, not all customers had the intention to buy. Even so, you should strive to resolve as many of your lingering hesitations as possible since a huge percentage of customers can be persuaded.

There comes the that why people often abandon the cart. Below are a few of the reasons that can help a business understand why people take back steps when it comes to ordering something.

·????????High Shipping Costs:

Any customer, whether it is me, you or any anonymous person visiting and surfing your site, often likes the product and wants to invest in it. Just because of high shipping cost many of them decline the choice and end up leaving the product in the cart. You can easily avoid this as a business by offering customers free shipping promos or adding any offers that attract them to buy the product and forget the shipping cost.

·????????Trust Issues:

As a customer, we often hesitate to give out card details online for making any purchase. So, this can be tackled by enhanced conversation points throughout the site via any social proof or by directly building a strong brand that can lead to a strong trust-building. In fact, you can even allay customer concerns by just giving them a generous return policy.

·????????Time-Consuming or complexity:

Often, people prefer online shopping because it saves a lot of time that you would be spending roaming on the streets for shopping. So, keeping in mind that any online buyer has a concise attention span, we should bring ease in the checkout process. Trust me, it will help you get more positive leads.

·????????Low Buying Intent:

There are times when people are in their free time and want to surf something of their interest. So, while browsing, they find some good relevant stuff and place it in their cart, but there is definitely very little buying intent. To cope up with this, we can incentivize the user to make a purchase by giving them some limited period offers or any promo code showcasing urgency.

·????????Lack of Payment Options:

In today’s digitalized world, people often prefer to make payments via any digital pockets like phone pay, PayPal, Paytm, Amazon pay, etc. so if your website lacks a digital payment mode, there are chances of cart abandonment.

Now, as you know why most of the customers abandon the cart, the next move is what and how we can reduce shopping cart abandonment. The most preferred one are cart recovery emails that not just bang on to the customer but also grabs the attention that they are missing out something worth investing.

·????????Multi step cart abandonment campaign creation

This multiple step campaign can be effective because, as a business, you can easily use them for all the reasons mentioned above progressively and finally have better chances to convert the lead. Using solid words in the subject line like you forgot something in our cart, or check what’s new for you or welcome back, we are waiting for you can do wonders. Followed by a few mails that are focused on some specific products, highlighting any urgency like a limited offer, sale for a day, or anything related to price reduction.

·????????Welcome Campaign

Yes, you read it right. A welcome campaign can help in decreasing shopping cart abandonment. This first mail can be a great opportunity to remove any barrier from the path of lead making purchase. In a welcome email campaign, you can avoid direct discounting content and open the door for stuff like a loyalty program and membership highlight as in a newsletter that most buyers usually prefer to enrol in. Let your newsletter talk on behalf of you about benefits, bonus rewards, and coupons for making a purchase. Try using good attractive graphics and infographics as long text, that no one reads.

·????????A/B Testing:

To deal with it, A/B testing can be a key to reducing shopping cart abandonment. Any a/b testing software can help you quickly make amendments to your site using a visual editor that doesn’t require coding and splitting the traffic. Further visitors are shown sites randomly, either the updated version or the original one. The software collects the data and helps you understand which version is performing better. There is a mathematical calculation behind the process, so this will give you a clear understanding of how and why things are performing well, thus reducing the rate of cart abandonment and how it will help the business.

Features in Email that Personalize the Customer engagement:

·????????Try personal recommendations:

By tracking down the customer's present behaviour, you can predict what customers can purchase in the future from your site. So, start making a recommendation in your emails.

·????????Responsive and Device friendly:

Every one of us likes to open stuff that attracts the eye, but if things are not systematic and well presented, anyone will move out. Keeping that customer's mindset in mind, try to curate a mail that perfectly fits the customer's screen and highlighting things related to buying stage, their previous interactions with your site, and so on.

·????????Coupon codes:

coupon codes can really do wonders in fact customers love to buy things using coupon codes even if it saves them 10 rupees. So, you can include unique coupon codes or incentivize any first-time customer to make them feel special.

Final Words

One effective way to recover abandoned carts is by frequently sending attractive card abandonment emails that reduce abandonment by up to 30 per cent. All you need to focus on is what to include in the content that attracts their attention. Common strategies that are often used in remarketing emails are offering promotions, discounts, coupons and personalized product recommendations. Doing so will help you reach out to the right customer with the right product at the right time and wait for the wonders to happen.