Interactive Paper

I love finding products that could revolutionize the Direct Mail industry - and Interactive Paper has the potential to do just that.

Don’t get me wrong - I wholeheartedly believe in the power and importance of Ad Copy. Gary Halbert has taught me that much! However, from a “Hooking the Audience” standpoint - this project is amazing.

Check out this video.

Essentially - using NFC for Android, or an app for iPhone, a simple piece of paper turns into a fun interactive experience! The official website mentions its usefulness for such things as quizzes, voting, comments, ordering, and other Calls to Action.

Pretty neat, right?

People love cool stuff. Imagine getting a mailer with something like this in it. You’d probably take a look at it, wouldn’t you?

Check out their main site at the link!