An Interactive Central & Eastern Europe Festival, ICEE fest 2016, Bucharest

ICEE fest 9, 10 June 2016, Bucharest

The first my participation at this festival, that is dedicated to Digital Creativity, Social Media, eComm, Mobile, Publishing, VR and Augmental Reality, online Advertising, Entrepreneurship, Content Marketing...

The iceefest.com, an annual event, taking place in Bucharest, having

Think Digital like host and this year was the 5 th edition.

I think, in these times, the things changed comparing with a few years ago, when the online environment had a well defined rules, particularities, potential clients; now it is about the percents for the marketing attention efforts, oriented to the online environment, to the traditional environment, to arrive to generate results.

The place, Grand Cinema Baneasa, have been well chosen for being the event location; here are coming people interested in new technology, that could embrace good advertising, that are potential clients, a lot of young adults and all are connected.

*What I wanted to see through the participation at the festival:

~the changes in online trends

~innovation in Programmatic Advertising

~improvement regarding The Content

~how can online contribuit to #MakeABetterWorld

The festival had an interesting agenda and representative speakers and the presentations I’ve saw were interesting, relevant. Even I’ve been participated on site only at the Entrepreneurship and startup sections, I can say that

the iceefest can create a good framework for business networking, for stands with new tech, online, mobile solutions presentations, combining with nice atmosphere on the entertainment areas.

And enjoying a very good coffee, the event gives possibility to find about new online, mobile trends, challenges, innovations.