InterAction Vol #4

Tip: Your email signature could be responsible for your email delivery issues

Are your emails constantly landing in spam?

Rich text that gets copied a lot usually brings extra html, hidden images, links. Looks suspicious to new domains.

Onboarding guides/signatures get copy and pasted to the bottom of the e-mail to your prospects and customers, resulting in delivery to their spam folder.

You Might Find:

-Dangerous (looking) redirected links

-Open trackers outside your domain

-Hosted images outside your domain (on a public drive)

-Logo Images hosted outside your domain

These issues will never make it through even average spam filters.

The impact will be felt severely on people who send to new people. Such as the Sales/Marketing/Recruiting Team and your CEO

Thanks to Jesse Ouellette for a great post on this topic, read the entire text here: https://www.dhirubhai.net/posts/jesseoue_marketing-innovation-digitalmarketing-activity-6938900455733268480-j4Lc/

Tool - Did you type in ALL CAPS for an entire paragraph? Meet Convertcase, a simple site that will instantly fix your shouting keystrokes. It’s simple to use and a total game-changer. It's a very handy online text tool where you can change between lower case and upper case letters, where you can capitalize, uncapitalize, convert to mix case and transform your text.

https://convertcase.net/

Resource: Interview Warm Up by Google. A quick way to prepare for your next interview. Practice key questions, get insights on your answers and generally more comfortable about interviewing.

https://grow.google/certificates/interview-warmup/

Quote / Gossip: Email marketing continues to act as one of the most ideal and effective ways of marketing your business. It’s as alive and well as ever and it continues to evolve at an ever-changing pace.

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

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