InterAction Vol #2
Tip: This weeks tips on Product Management come courtesy of a great blog from Innovation Management
Tip 1: Focus on the right unit (it is not the product)
This role should take on a market perspective that fosters new thinking, discovery and development that extends well beyond today’s products (…) it should be anchored on the customer’s ‘Job-to-be-Done’.” A customer’s Job-to-be-Done (JTBD) always provides a higher perspective of a market and its participants, since the JTBD is more comprehensive and durable than any product or product category.
Tip 2: Learn to understand how customers measure value in your market
There’s a methodology that brings clarity into this mess called Outcome-Driven Innovation? (ODI). ODI is an innovation market research and strategy process that ties customer-defined metrics to the Job-to-be-Done, making innovation measurable and predictable.
Tip 3: Have a vision for your product
If you know the generic directions of product/market evolvement and combine them with the underserved needs of today’s solutions you can create a strong, inspiring vision that acts as a driving force for your product.
Tip 4: Engage a team to create products customers love
Get everyone that is involved in the process into the same boat, especially the engineering team. They will work harder if they understand why and how the new feature will create customer value. Another driving force is communication. If you can clearly communicate what has to be done to reach a certain goal, it is more likely that the person will do it.
Read the entire article here.
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Resource: The Ultimate Guide to #SaaS Product Management by Kyle Poyar
Openview has compiled their favorite articles, advice, podcasts and interviews in this guide. The content comes from OpenView as well as external experts like their friends at Point Nine Capital, Intercom, ProductPlan, Alpha, SendGrid, Pendo, Fresh Tilled Soil and Toptal.
Quote
“One reason product management is such an appealing career is you get to sit at the intersection of technology, business, and design.” ― Gayle Laakmann McDowell, Cracking the PM Interview: How to Land a Product Manager Job in Technology
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