Intent Data Trends 2023

Intent data is information about an individual or organizations behaviour, attitudes, and interests that indicate their likelihood to make a purchase. In 2023, buyers are likely to be looking for a variety of different types of intent data, including:

Search data: This type of intent data includes information about the keywords that individuals or organizations are searching for online. This data can indicate the types of products or services that they are interested in and their level of engagement with a particular brand or industry.

Content engagement data: This type of intent data includes information about how individuals or organizations are interacting with content, such as the types of articles they are reading, videos they are watching, and social media posts they are engaging with. This data can indicate the topics that they are interested in and their level of engagement with a particular brand or industry.

Social data: Social data includes information about individuals or organizations' online activity on social media platforms. This data can indicate the types of products or services that they are interested in, their level of engagement with a particular brand or industry, and their interests and demographics.

Purchasing data: This type of intent data includes information about an individual or organization's past purchasing behaviour, such as the types of products or services they have bought, the price points they are willing to pay, and the brands they are loyal to.

On-site activity data: This type of intent data includes information about how individuals or organizations are interacting with a company's website, such as the pages they are visiting, the products they are viewing, and the length of time they are spending on the site. This data can indicate the types of products or services they are interested in and their level of engagement with a particular brand or industry.

Demographic data: This type of intent data includes information about an individual or organization's age, gender, location, income, education, and occupation. This data can be used to target specific audiences and to better understand their purchasing behaviour.

Sentiment data: This type of data includes information about how an individual or organization feels about a particular product, service, or brand. It can be obtained by analysing reviews, survey, and social media mentions, etc.

Contextual data: This type of data includes the current situation or environment in which a person is, like time, location, etc. this can be obtained by tracking mobile phones or similar devices.

Using a combination of these types of intent data can help businesses better understand their target audiences and to create more targeted and effective marketing campaigns.

However, buyers should be aware that Intent data collection is subject to certain legal and ethical considerations, especially when it comes to personal data protection. Therefore, it's important that all the data collection, storage and usage should be compliant with all the current laws and regulations.