?Sales in terms of account can be easily accelerated with the help of qualified intent data:
- You can shorten your prospecting time by taking a deep dive into website visitors, choosing their ideal customers in-market, and prospecting them in terms of personal information.
- The intent data you receive allows you to contact your target audience early in the buyer's journey so you can provide them with the information they need while they are still researching your brand.
- Make sure your ICPs are suitable for your solution and you shorten the sales cycle: If your ICPs are eligible for your solution, then you can approach them immediately so you get them into your pipeline before your competitors do.
- To increase productivity, you should know when to reach out to the ideal customers, and with which messages sales should personalize their outreach to increase their efficiency.
- A higher average deal value is estimated through intent data, which reveals prospective clients' actual profile (profitability, size of the company, etc.).?Through this approach, your sales team can focus more of its efforts on engaging and converting larger deals and those with a larger lifetime value.
Marketers' jobs involve a great deal of outreach to external audiences and providing sales teams with high-value accounts on the inside, which is a big part of their job.
Marketers can benefit from intent data in a variety of ways:
- Campaigns and messages that are more impactful: Intent data provides marketers with greater insight into which pain points they should emphasize to engage ideal buyers in different buying stages, who come from different industries, and who have a range of employee sizes.
- It is now possible to target and retarget more precisely in terms of intent data than by just targeting demographics or behaviors, as marketers can now target certain industries or even specific accounts.?In turn, this can greatly increase conversion rates and reduce the cost per click.
- Take the guessing out of your ABM campaign: With a clearer picture of companies that are consistent with your ICP and are showing interest in your product, the ads will be presented to familiar faces and will result in higher conversion rates.
- Using intent data, you will be able to determine which topics are receiving the most attention and reactions from your ideal customers.?As a result, it is now possible for content marketers to create relevant content and to promote engagement at each stage of the buyer's journey by taking the right direction.
If you are looking to grow your revenues, it's no secret that retaining your existing customers is much more cost-effective than seeking out new ones.
- Improve upselling opportunities and reduce churn
Typically, after existing customers have been using your services for a while, they are likely to check the product pages or pricing pages of your website to consider purchasing more services from you.
Using our intent data, your customer success managers can monitor such signals and determine opportunities for upselling and cross-selling.
The customer success team can offer new features if they understand which products clients are checking, thus filling in the gap between customers' increasing needs and the existing services.
