Intensive growth rates in the semester of '23 for Nova

Nova is moving at an intensive pace in terms of growth in Greece after its merger into a joint scheme with Wind, making it the second-largest player in the domestic telecommunications market.

The data provided to journalists by Panagiotis Georgiou, the Managing Director of Nova, shows that the company is performing particularly well in terms of growth. It is the fastest-growing player in the field of mobile phone and television service provision. Among other things, Nova's data showed that the overall mobile market grew by 76,600 connections (net market additions), and all of these are Nova's new connections. The company's market share based on mobile subscribers stands at 21.6% with 3.2 million connections (14.8 million total subscriber base).

Overturning the Status Quo

After its acquisition, Nova sought to overturn the market dynamics, something it partially achieved through the absorption of Wind, thus becoming the second player in the Greek market. A key point of competition and customer attraction is pricing. This is also evident from recent research by Rewheel, which examines the prices of 4G and 5G mobile programs for smartphones in new contracts in most EU and OECD countries for 2023. Among these countries is also Greece.

What do the new connection data show for the first semester of 2023?

In subscription television, based on the announced data by providers, the net new connections for the first semester of 2023 were 63,000, and 60% of these went to Nova (38,000).

The Nova 5G phone is being implemented in collaboration with the Chinese company ZTE, will be sold for €165, and will be offered free with a new connection of a specific plan, while also coming with a three-year warranty. As for fixed telephony, Nova's market share is at 26%, based on the number of subscribers (1.2 million customers). According to Mr. Georgiou, emphasis is being placed on the company's proprietary optical fiber network. So far, about 190,000 lines have been built, expected to reach 250,000 by the end of the year and 500,000 by the end of 2024.

In the product sector, Nova will launch its new Nova 5G smartphone, an exclusive collaboration with ZTE.

€2 Billion Investments

As foreseen by Nova's investment plan, it is in the order of €2 billion, and of that €400 million have been implemented so far, in content networks and the retail network. Nova's investment plan, which corresponds to a total capital amount of €2 billion for the five-year period until 2027, aims to make it present in Greece's digital transformation. These investments are mainly geared towards the development of the optical fiber network as well as 5G.

The text discusses Nova's performance in the first half of 2023 in terms of new connections and market share in both television and fixed telephony. It also talks about the company's upcoming product releases, collaborations, and the investment plan aimed at the digital transformation of Greece.

The overall investment program focuses on networks, content, and servicing Nova's subscribers. The aim is to offer speeds of 1 Gbps in 70% of the country's regions, developing 22,000 km of optical fiber. The investment in 5G continues uninterrupted, covering an even larger part of the country. However, beyond investments in infrastructure, enriching television content remains high on the list of priorities. The plan also includes the expansion of the chain of stores, through which it maintains a presence throughout the territory.

The text discusses Nova's comprehensive investment strategy, which includes advancements in network capabilities, content offerings, and customer service. It outlines the company's objectives to expand its optical fiber network and continue its 5G rollout, while also emphasizing the importance of content and retail presence.