Is the "intelligent" industry "gimmicky" greater than the reality of the LED display industry?
In recent years, with the continuous development of China's economy, the continuous progress of society, the urbanization process has also been continuously promoted, and the population carried by cities has also increased. It is reported that by 2025, China's new urban population will reach 300 million, the size of cities will exceed 1 billion, the number of cities with a population of one million will reach more than 200, the urban area will be 40 billion, and the total population will be five times that of today. In the process of urbanization development, the problem of "urban disease" is also becoming increasingly serious, in order to make the city sustainable development, which requires the continuous transformation and upgrading of the city, and the smart city is also proposed in line with the trend and trend of the times. The intelligent revolution represented by the application of new technologies such as the Internet of Things, big data, and artificial intelligence has opened, and the way people work, live and recognize has been gradually transformed and even reshaped, at the same time, this "smart wave" has also continuously affected the LED display manufacturing industry. For LED display companies, this new economic growth point, this is a very large and tempting cake, many screen companies have launched smart LED display technology and products, solutions, etc., but is this really the case? Will the intelligent LED products born in line with the general trend be "gimmicks" greater than the reality?
The construction of smart cities is in full swing and the market is broad
Smart city is one of the key development plans during the "Twelfth Five-Year Plan" period, and the state has released three batches of smart city pilots. Data show that at present, more than 500 cities in China have carried out smart city pilots, and have issued corresponding plans, with a planned investment scale of more than one trillion yuan. From the actual effect, smart cities have achieved extensive results in urban transportation, medical care, government management and other fields. Relevant industry research institutes pointed out that during the "Twelfth Five-Year Plan" period, the output value of smart cities will exceed 700 billion yuan, and with the rapid development of the Internet of Things, it is expected that during the "Thirteenth Five-Year Plan" period, the output value of smart cities will exceed 4 trillion yuan. The formulation and introduction of a new economic policy will have a far-reaching impact on various industries, and the implementation of smart cities will also extend to the new economic market of LED display enterprises.
The smart city of the future is not the intelligence of a single node, it is an era of high integration and interoperability between the Internet of Things and the Internet. This requires a terminal display platform. In all display terminals, the LED display can display information through the driver IC system. Interconnection can link such a carrier, so that a large platform shared by things and things, things and people, and people and people is realized, and various integrations are realized. The compatibility and interoperability of LED displays has become the primary consideration for people to choose display terminals. At the same time, LED displays further resolve their own embarrassment and shortcomings in the process of smart city construction. In recent years, with the rapid development of smart display, a number of LED display companies have grown rapidly, emerging LED brands with strong development momentum such as Absen, Lianjian Optoelectronics, Zhouming, etc., at the same time, some manufacturers lacking qualifications are also out in a new round of reshuffle.
When "intelligence" is reduced to a gimmick, it consumes user favorability
Nowadays, the application of various smart city display terminals is becoming more and more common, especially the current hot 5G Huihui lamp pole screen, smart monitoring, smart education display, smart pedestrian crossing system and other promotion applications, seems to bring more opportunities to the LED display industry, many screen companies began to explore the road of LED display "intelligence", at the same time, there are also companies that want to "fish in troubled waters" aimed at the smart display cake, "there are conditions to go on, no conditions to create conditions to go on" a swarm of rushes in. What's more, the launch of smart display products with "cost performance" as the selling point has grabbed the market in the short term, but such "low-price and low-quality" products can not bring tangible changes to users, and will only consume users' favorability of smart display products again and again.
领英推荐
On the one hand, the rising enthusiasm of enterprises in the industry, and on the other hand, it is the coldness of users, "simple mobile phone control entertainment is greater than practicality", "real smart display is not connected, but more to use". The entire LED display industry, smart display can be said to be a new business track, technology, products are not ready to "rush", users will give you a yellow card. In today's industry, whether it is hardware investment or software upgrade, there are few cases that can really be called "smart". The hardware is in place, or the management cannot keep up, or the industrial chain is not perfect, most of them are shelved; Software in place, or immature technology, or ungrounded applications, most of them have become chicken ribs. The ideal is very full, the reality is very skinny, which is an embarrassing situation of the current "wisdom display".
Wisdom shows that there is a long way to go from ideal to reality
How to truly tap the potential of smart LED display, that is, to bring real changes to the end customer in the operation process, rather than a "smart" gimmick. To this end, LED display companies need to start from the following aspects. First of all, from smart LED display products to smart LED display scenarios: To comprehensively improve the operation experience of end users, what is needed is real wisdom, from independent innovation of technology and products to intelligent overall solutions. Standing at the key node of the development of the smart LED display industry, major smart screen companies need to determine their core competitiveness - based on solving user pain points, always pursuing user satisfaction, continuing to gain insight into the potential needs of users, and then creating demand through innovation iteration to achieve value-added, and finally customize solutions for different smart LED display application scenarios.
Secondly, four characteristics lead the iterative development of the smart LED display industry: standing on the new track of the development of the smart LED display industry, whether in the era of smart single products or high-end smart complete sets, what changes is the scene and user needs, and what remains unchanged is the four leading experiences: consistency, consistency from technology, products to overall solution design; Second, interconnection, the rapid connection between screens, between people and screens, and between screens and things; Third, integrity, perfect integration with the display ecological strategic brand; Fourth, iterative, unlimited software and hardware upgrades. Only by meeting these four characteristics can we further lead the development of the smart LED display industry.
Finally, in the process of intelligence, LED display companies, choose cross-border innovation, brand reengineering direction is also many, some actively explore emerging areas of the market, and smart security, intelligent transportation industry combination, some continue to embrace new technologies, and VR, AR and other combinations. It is certain that in the boom of smart city construction, although the LED display screen meets the functions of wisdom and IoT, it still needs enterprises to jump out of the inherent industry thinking to upgrade the dimension of enterprise competition, and jointly shape the core competitiveness with smart ecosystem enterprises, so that the traditional LED display industry embarks on the road of intelligence!
Epilogue:
Under the new normal of "intelligent display", the trend and development of the LED display industry must conform to the tide and create an application scenario based on smart city construction, which is not only an inevitable product of the development of the industry, but also a way out to break through the existing situation under the current LED display market format in China! LED display intelligent process is a beginning and no end process, with the LED display in different stages of development to solve the different problems, with the change of market environment, the application of display intelligence also needs to be continuously optimized and deepened. Only truly intelligent LED display products and technologies, as well as scenario-based solutions, can lead the continuous progress of the smart display industry from basic needs, quality needs to smart experience.