Intelligent Automation & Human Connection And The Road A Head

In this newsletter, we look at intelligent automation and human connection, delving into the transformative power of technology while emphasizing the importance of maintaining authentic relationships and what the future may hold

AI Killing Content

AI is expected to significantly increase the volume of text-based content being released, potentially by 100 times or more. However, this also implies that there will be a surge in noise on social media platforms. Consequently, any content created through tools like ChatGPT, such as generic information posts will get lost in the sea of noise. And may no longer be as effective to stand out.

Note: ChatGPT has the ability to tailor its responses to tell you what you want to hear? It can be quite seductive in that sense. However, it's important to remember that relying solely on AI-generated content can sometimes lead to unforeseen outcomes.

Google Pain

As more and more people start using ChatGPT for research instead of relying on Google search engine, there is a possibility that Google's hold on search engine optimization may weaken. This shift could have a significant impact on Google AdWords and banner revenue, as the usage of ChatGPT for information gathering grows.

AI Sales Tools

In the near future, as we embrace the Age of Intelligent Automation, companies will undoubtedly experience both opportunities and challenges. The influx of tricks and tools powered by AI may lead to heightened spam detection and a decrease in genuine digital outreach. Sales teams, fueled by the desire for quick results, may be tempted to resort to impatient tactics that diminish the authenticity of their reach-outs. This behavior can cause harm rather than drive positive outcomes.

But There Is Always Good News

People, rather than machine learning software, make purchasing decisions based on their needs. Age-old wisdom teaches us that we are driven by the desire to move away from pain and towards pleasure. This principle is observed repeatedly in sales, marketing, and politics, ect year after year.

As humans, we value connection and appreciate others who show genuine interest in us. Therefore, it is worthwhile to invest some effort in researching and connecting with people in a meaningful way, as it ultimately pays off.

Spend time, slow down, and do a little research within your market will have a major payoff as you offer real value to the market - compliment and ask questions.

The Human Touch

Your strategy to leverage your intellectual property, wisdom, knowledge, and experience is a solid approach. By sharing your unique voice through different mediums like videos, audio recordings, and live events, you can effectively differentiate yourself from the noise and competition.

Maintaining integrity and playing the long game are also key factors in building a successful business. By consistently delivering genuine value to your customers, you'll establish a reputation as a trusted expert in your industry.

Remember, while AI products have their benefits, they can't replace the human touch and personal expertise that you bring to the table. By combining your experience with effective communication and a focus on delivering real value, you can position yourself at the top of your industry.

Regards

Joe

Ps. It is a little reminder to show we should never lose our "human" side despite the facts of all the things we get from AI.

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