Intelligence Gathering
By Tequia Burt, Editor in Chief of the LinkedIn for Marketing Blog
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In B2C marketing, a great product can drive success. In B2B, that’s far from enough.
Even the most revolutionary product won’t sell without a deep, data-driven understanding of the industry, audience, and messaging. That’s why research—what I call “intelligence gathering”—is more than half the battle. It’s both an art and a science, making it a perfect obsession for professionals who blend creativity with analytics.
This week, top B2B marketers are uncovering new ways to gather intelligence—and using it to connect with their audiences more effectively than ever.
What to Read
The Growth Threshold: How SMBs Buy — and What Marketers Should Know (LinkedIn for Marketing blog): Emma Heiden contextualizes Meet the SMB, our latest report on the small and medium business decision-makers on LinkedIn.
Finding the Sweet Spot Between Relevance and Discovery in B2B Lead Nurturing (MarTech): Stephanie Miller discusses how to balance familiarity and discovery in B2B lead nurturing to create “personalized discovery.”
Why B2B Marketing Success Hinges on Using the Right Data at the Right Time (DesignRush): Kia Johnson summarizes a conversation she had with Marisa Lather on how data makes the difference between being noticed or ignored.
How to Set Content Marketing Goals That Matter to the Business (CMI): Ann Gynn lays out four steps content marketers can follow to help ensure their content marketing objectives align with true business outcomes.
领英推荐
6 Essential Skills B2B Marketing Leaders Need to Succeed in 2025 and Beyond (TopRank Marketing): Lee Odden asks the experts to explain which skills they think will make the biggest difference for B2B marketers in 2025.
What to Listen To
In the latest episode of Attributed - A podcast by Dreamdata, Brendan Hufford and Steffen Hedebrandt “challenge everything you think you know about B2B content” by revealing how a small group of companies abandoned outdated best practices for a radically different approach — and captured 80% of the market in the process.
What to Know
In a new survey conducted by DemandGen Report, 90% of the 100+ B2B marketers surveyed said they use Generative AI to support their marketing efforts. Over eight in ten respondents (81%) said they use AI primarily to create content.
Read the full report for more insights, including the biggest challenges B2B marketers face when implementing AI.
Follow the LinkedIn for Marketing Blog to keep up with the latest in B2B marketing every week.
Consultant @ Linked VA Services | CCHP-A , Journalist, Podcast Host.& Writer, LkI .Member- Subscriber .
18 小时前Hi, LinkedIn for Marketing Yes i am with LinkedIn for approximately seven years almost a decade ?? Ok just let me know and I have obtained my Required education, I have studied Marketing plus either subjects studied Al. Along with my Bachelor Degree from the great State of Indianapolis Ind University. That is all , Thanks.
Corporate Trainer - LinkedIn & Recruitment Trainer ? Job Hunt Coach ?? LinkedIn Marketing - Helping MNCs | MSME | Startups | Job Seekers ? I’ll help getting High-ticket Clients & MNC Interviews in 90 Days
2 天前In B2B marketing, intelligence gathering isn't just a strategy—it’s the foundation of success. A great product without data-driven insights is like a ship without a compass. As AI adoption grows, the key challenge will be not just using data but using it wisely—aligning it with human creativity to drive real engagement. Great insights here!
Gerente de Marketing | Planejamento Estratégico | Customer Success | Marketing Digital | Branding | Eventos e Promo??es | Copywriting | Análise de Dados
3 天前O marketing B2B de sucesso depende da?inteligência estratégica?- a combina??o perfeita entre dados, conhecimento do setor e mensagens criativas. Como destacado no artigo, até os produtos mais inovadores falham sem um entendimento profundo do público. A tendência do "personalized discovery" na nutri??o de leads e o uso de IA em conteúdo (utilizada por 90% dos profissionais, segundo a DemandGen) mostram como a?criatividade baseada em dados?está se tornando essencial. Principais insights: 1. Tomadores de decis?o em PMEs exigem abordagens personalizadas 2. Equilíbrio entre familiaridade e novas perspectivas 3. Alinhar conteúdo a resultados de negócios 4. Desenvolver habilidades híbridas (análise + storytelling) Os profissionais que transformarem inteligência em?conex?es autênticas?sair?o na frente. #MarketingB2B #Dados #Estratégia #MarketingDeConteúdo #IA #Leads #Tendências
OK Bo?tjan Dolin?ek