Integrity of Intent

As the chime goes off in the distance, you faintly hear that tell-tale ring of your cell phone buried underneath your pillow. Familiar, and irritating, you reach under the covers, fingers scrambling, trying to find the button underneath the volume and press it firmly. Sigh...8 more minutes of snooze... you think to yourself. It’s 6:30am before daylight savings time, so the morning is quiet and the sky outside appears dark outside. Instinctively it feels a bit too early to rise, and yet your mind has already started shaking the fog to start listing out all the things that need to be done today, in no particular index of importance.

You haven't even gotten out of bed yet and you've already forecasted energetic bankruptcy.

With a sigh, you acknowledge that time is not on your side and decide to get up. 

Ready. Set. Go.

Throwing your legs over the bed you hesitate before standing up; instead burying your face in your hands. You think to yourself, I’m tired, but it’s not because I didn’t get enough sleep, indeed the night prior you went dutifully to bed at 10:30pm and got more sleep than usual. 

No, you are exhausted because you search inside yourself for energy and inspiration to get up, push through another morning ritual to go and indenture yourself to some big corporations’ agenda, and simply just don’t see the point. 

...Sound familiar?

We all go through this sequence and have these moments in life where we are given pause and reflect upon the patterns in our life. The choices we make during these reflective moments are what change the course of our lives.

The difference between the professional and the entrepreneur is that the entrepreneur is not afraid to discover their real potential. Indeed, one might liken the movement of an entrepreneur to a person who gets on the plane intending to jump and skydives fearlessly with integrity of intent; landing on their feet with a sweeping bow for applause.

Integrity of intent refers to the total alignment by which motivates one personally, led by flawless execution of actions.

In other words, decide what is best for you, and then take actions that are in alignment with your best interests.

...Seems simple right?

For over a decade, I walked with professional scoliosis, working for third parties providing my skills to marketing behemoths, snake-like partnerships, & draconian investors, or dim, less-than-savvy board members. In each case trading 1-2.5 years of my personal energy, and consequently leaving no less than $600mm in cumulative investor returns at each juncture along the timeline. Indeed, my career has left 9 figure bakeries in my wake, compared to others who rarely bother to count the bread crumbs on their plate.

Now one might suggest that it’s necessary to "work your way up” to learn the skills needed to take a jump and start your own business. While that seems like a populous mentality, if one just peers a little closer to successful folk around them, they’d hear stories of people who never went to college, or went and dropped out, or went and didn’t use the degree at all. Oh and by the way these people are all uniquely successful in ways you simply will never be, that is of course, if you continue working for someone else’s ideas. 

You might have dismissed these people who seem like outcasts, known for being genius, but socially awkward. Dismissing the "odd ones out", is a grave mistake, for often those people only 'seem' odd, because they've made it all too clear that they are too intelligent to subscribe to someone else's ideas.

They prefer instead, to originate their own ideas, and rather than debate, let their lifestyles do the talking by demonstrating flawless application of will, reinforced by integrity of intent.

No one can tell you when it’s time for you to go into business for yourself but you. 

In order to get there, you must raise the awareness of your own, innate integrity of intent, then contrast it against the active agendas currently aimed at undermining your right to achieve and propagate your definition of success.

As humans, we all inherently want fairness, if not levels of abundance. Imagine the conflict so many people live under, knowing that most of the companies they ever work for intend not only to compensate them the least possible, but also deliberately rinse the value out of their personal capabilities until they can be hung out to dry.

In my experience, my work output ROI has generated on average 95x over my personal compensation in corporations of all sizes and business models several types. In other words, for each company I've worked for, my actions have consistently demonstrated the impact radius of my personal economy of scale; illustrating that for every single action taken, it is equivalent to a minimum economic effect of being repeated 95 times. 

So, how do I get to that equation you might ask?

It works like this.

1. Calculate the annual revenue of the company you work for. Example: $100mm
2. Calculate the amount of the annual revenue your work directly impacts. Example: $75mm
3. Calculate your total amount of money paid, including bonus, benefits and commissions. Example: $250,000
4. Divide the $75mm by your total money paid. Example: $75mm/$250,000 = 300
5. Subtract your compensation from the grand total. 75,000,000-$250,000= $74,750,000
6. Note for business action, the corporation benefits by 299 times over.
7. Calculate the number of hours you work a year. Example: 2080hrs (40hrs/wk) *52 weeks
8. Divide your total amount paid by the number of hours in a year. Example: $250,000/2080hrs = $120.19
9. Note for business action per hour, you are paid about $120 an hour worth of consideration
10. Now multiply your per hour rate on the side of the corporation, minus your pay. Example: $120.19x299=$35,936.81
11. Note for business action per hour, the corporation makes $35,936.81 on your back.

...Doesn’t it make sense to participate in the effects of the other 95 monetisation events you’ve created?

There's no intention of integrity in big business, if you want what you are worth, you have to take a risk on yourself.

Any entrepreneur will tell you that the prospect of butterfly-effecting your ability to monetise your intentions is part of what gets them out of bed energised every morning and excited to see what they are capable of achieving. 

A wise guy once said to me, "Ron, a business will never love you, as much as you love it." He was right - I watched him get fired less than a year later. Credit reassignments followed shortly thereafter. Welcome to corporate America.

It’s when you achieve integrity of intent that you begin to see not only what you are capable of, but you also see what you have been worth all along - up to this very moment.

If we seek fairness and abundance, and expect to find alignment with those desires, we are hopelessly enslaved to disappointment; in-so-far as long as we lack control of our own destiny.

Over the last 14 months I’ve witnessed a Legion of entrepreneurs from around the globe becoming conscious of their abilities. Fact checking their needs and holding their employers accountable; and in each case finding them wanting...

...and in response, taking the leap and stepping into the ring to join other creators manifesting great ideas to life.

…I had a conversation with a talented email marketer who had forgotten how far his traffic shadow had covered the globe.

….I encouraged a boy-genius who was frustrated with the lack of vision he witnessed working with an emerging influencer giant. 

….I sat and listened to a young fathers’ ambition to invest in consumer experience over profits, as a means to achieve integrity of intent.

…I worked closely with a man who desired to go beyond marketing mechanics and into strategic design.

…I advised a man who had been in lead generation longer than my entire career, who then incorporated my ideas into a blooming, and vibrant, revenue-generating enterprise.

...I invested into a man's idea that he agreed was an unusually niche product, with the exception of the group of people that truly understood and appreciated novel design and uncontested quality.

I did a lot of talking, spent a lot of time listening and watched in delight as lightbulbs turned on, and I sat witness to people beginning to perceive their self-worth and began to flex their true value for the first time.

In connecting some of the hardest working minds I know, with some of the most intelligent; and each with the required elements to take the leap… integrity of intent; we found our footing and now are advancing our territory.

From the United Arab Emirates, to South East Asia, the European Union, India, South America and across the United States, we found kindred spirits and recruited and invested into their capabilities.

We formed an honor-bound community of the brilliant who seek alignment between our business actions and intentions; when industry is rampant with draconian intent, and good guys are in short-supply.

We view business as its own battlefield, and thus invest heavily in our arms dealings and capability to wage unconventional warfare in all manners of our charm offensive.

They say that when one knows what they want and are committed to the course that no singular force on earth can stop them. 

Furthermore, when an all star alliance of individuals join forces and execute as like-minded, multi-armed collective, we create an unstoppable juggernaut of force, powered by integrity of intent.

In the end, if you’ve been feeling like the “odd-one-out” in your life and found yourself with your head in your hands this morning, it might be time to ask yourself, is your inner-entrepreneur trying to break out to join the ranks, if this is also the time to listen to your instincts and ask yourself...

"Are you with us?"