Integrity in Division 08: Championing Small Manufacturers for Innovation and Competitiveness

The quiet, but steady focus that creates success, requires the ability to connect deeply with industry leaders, have a strategic command of the market and discern the technological advancement driving design trends. In this interview article, we chat with Michael O'Connor and Peter Sedgwick of SPC Alliance, two determined thought leaders revolutionizing door hardware and specifications, as they share their perspective and expertise along with their vision connecting small manufacturers and developing a first-of-its-kind AIA CE podcast series.

The Importance of Small Manufacturers in Division 08

Small manufacturers are instrumental in technological advancements within Division 08, which encompasses doors, windows, and other openings in building construction. Their ability to drive customization and innovation is unmatched, largely due to their adaptability in meeting design and construction needs.

Often more agile and responsive to specific project requirements, small manufacturers have a flexibility that allows them to offer customized solutions that larger manufacturers might not be able to provide. Their innovative approaches can lead to the development of unique products that meet the exact needs of a project, enhancing both functionality, durability and aesthetics.

Michael and Peter’s collaboration with these small manufacturers under SPC Alliance highlights the importance of supporting and leveraging their collective capabilities. A remarkable organization of Davids prepared to compete alongside industry Goliaths. Through their podcast and business strategies, they are showcasing how small manufacturers contribute to the advancement of the industry and drive meaningful change. Ultimately, creating space for manufacturers of all sizes with notable competition driven innovation.

Connecting with Ron: A Turning Point

Michael and Peter first encountered Ron Blank, President of Ron Blank & Associates, Inc., steadfast industry visionary and stalwart, through his insightful posts at DHI. Ron's bold predictions, such as the potential for job losses, were not only accurate but also eye-opening.

“Ron is impressive and genuine, which is rare in our industry,” Michael notes. “His approach goes beyond just selling; it’s about building relationships and understanding the industry deeply.”

Peter adds, “We had a Zoom meeting with Ron, and he left a strong impression. His extensive experience and ability to connect with people are remarkable.” They both found Ron’s diplomatic nature and impact on the industry effective.

SPC Alliance: Revolutionizing Architectural Specifications

SPC Alliance is an innovative organization reshaping architectural specifications. By fostering and connecting a network of industry professionals, including manufacturers, representatives, and specification writers, SPC Alliance is pioneering a new approach to specifications.

The company’s mission centers on developing more competitive and cost-effective specifications, benefiting architectural firms, building owners, and developers alike. Through their unique network, SPC Alliance promotes better products on a project to project basis but also offers valuable educational resources, including CEUs for the architectural community.

At its core, SPC Alliance aims to:

• Reduce costs for clients through improved specifications
• Strengthen industry relationships
• Enhance the overall quality of architectural specifications

By bridging the gap between various stakeholders in the construction industry, SPC Alliance is paving the way for more efficient, cost-effective, and high-quality building projects. Their innovative approach promises to bring significant positive changes to the architectural and construction sectors.

The Vision for the Podcast: Revolutionizing Continuing Education

One of the most innovative projects Michael and Peter have embarked on is their podcast, aimed at making continuing education units (CEUs) more accessible. In today’s fast-paced world, finding time for traditional learning can be challenging. The podcast offers a modern solution, providing AIA HSW accredited classes in a convenient format. “The key takeaway is to make CEUs more accessible through a podcast,” Michael explains. “It’s about creating time for learning in today’s busy world."

Peter emphasizes the strategic benefits, “We’re looking at the investments and the reach of the podcast. It’s a proactive approach that can impact manufacturers and design professionals nationally." With topics for everyone, the podcasts offer meaningful product knowledge, code compliance, occupant health and wellness and sustainability information for all listeners.

Favorite Aspects of the Podcast: Collaboration and Insight

Working with Laura Elliott, M.S.Ed, has been a highlight for both Michael and Peter. Her curiosity and conversation style have added significant value to the podcast. “Laura brings different insights to the table and her championing of meaningful industry education starts with making the people behind the products relatable and likeable,” Michael says. He continued "she understands that the collaborative expertise of a trusted advisor makes a significant difference in a project's success and highlights that in the CE Podcast Courses." Peter adds, expounding on the strategic importance of the podcast, “We believe in the CE Podcast program and are aiming for a full season which is a significant commitment,” to education and raising awareness that will translate into industry progress.

The podcast has provided a new platform for education, changing the way Michael and Peter raise awareness. It has become a valuable tool, adding measurable results to their efforts and expanding their market reach. Michael states, “It’s turned into an interesting conversation and a cool success story for American business." Peter adds, “We’re covering a bigger market with the podcast. It’s a valuable addition to our connection building strategy." With the goal of offering trusted advisor style conversations, the podcast helps to reach a wider audience.

Highlighting Key Manufacturers: Innovation and Quality

Michael and Peter work with several notable manufacturers, each bringing unique strengths to the table. Companies like Camden Door Controls, known for their comprehensive access control solutions, and Detex Corporation specializing in standard-setting exit devices, exemplify the quality and innovation they seek. “Camden Doors offers everything in access control, from electric strikes to restroom entry kits,” Michael explains “Detex is known for their integral exit devices, often referred to as the Mercedes of exit devices."

The journey has not been without its challenges. Navigating uncharted territory and ensuring solid metrics are central for success. Michael and Peter emphasize the importance of creativity and adaptability in their roles. “The biggest challenge is navigating uncharted territory and ensuring our metrics are solid,” Michael notes. “We have to make things work, not just think they will." Peter adds, “There’s a lot of creativity involved, and sometimes the big players in the industry don’t move as quickly as we do. But we’re doing fine and staying ahead”

Podcast Episodes: Highlighting Unique Industry Insights

The podcast series launched by Michael and Peter has featured several insightful episodes, each focusing on different aspects of the industry and highlighting key figures and companies.

SPC Alliance Podcast with Peter Sedgewick and Michael O’Connor

The inaugural episode of the SPC Alliance podcast set the stage for the series, featuring Peter Sedgewick and Michael O’Connor. They discussed the vision behind the podcast, the importance of making CEUs accessible, and their approach to growing the industry without buyer’s remorse. This episode laid the foundation for future discussions and established the podcast as a valuable resource for industry professionals.

The Command Access Technologies Podcast with Mateo Kristoff

In this episode, Mateo Kristoff shared insights into Command Access Technologies, a company known for its innovative electrified hardware solutions. Mateo discussed the company’s origins, the need for nimble manufacturing, and how they quickly adapt to market demands. This episode provided listeners with a memorable conversation into the challenges and successes of winning small manufacturer in the industry.

The Enigma Pocket Doors with Harry Purdom

Harry Purdom's episode focused on Enigma | Sliding Pocket Doors, a company renowned for its unique and high-quality products with a focus on a new, operable era in pocket doors. Harry discussed the company’s product rollout strategies and the importance of innovation in maintaining a competitive edge. This episode highlighted the creative processes behind product development and the impact of strategic planning on market success in the reimagining of a once forgotten door option.

New and Upcoming Episodes with Industry Leaders

The podcast series continues to grow with new upcoming episodes featuring David Price of Camden Doors and Joy Skowron of Detex.

Newly released, is a conversation with David Price of Camden Doors. With an extensive background in access control solutions market, David discusses his vast understanding of product safety and ADA compliance, and how their innovative solutions meet the needs of modern buildings and occupants. This just released episode offers key takeaways on the evolution of this product sector.

Joy Skowron of Detex will explore Detex’s specialization in exit devices and their reputation for integral, high-quality products. Joy will share how Detex has maintained its position as a leader in pedestrian traffic control and the unique challenges they face in the industry. Listeners can look forward to learning about the meticulous design and engineering that goes into creating reliable exit devices.

Wrap Up

The adaptability of small manufacturers is a significant advantage in the construction industry. They can quickly adjust their processes and products to align with the latest design trends and construction techniques. This responsiveness expedites the design and development process so that they can meet the evolving demands of designers, builders, and end-users. By pushing the boundaries of what is possible, small manufacturers often set new standards in the industry which ultimately, advances the entire sector forward. Their commitment to quality and innovation helps to elevate the overall performance, ingenuity and sustainability of building components in Division 08.

Michael and Peter’s vision is a testament to the power of innovation, connection, and adaptability. Through their strategic partnerships and new podcast program, they are transforming business and setting new standards in the industry. Their story is a compelling example of how embracing change and leveraging new educational tools can lead to remarkable success within the industry.