Integrations and website personalization, why does it matter?
Never paid attention to your integrations? The wrong ones cause security risks and slow you down.?
Every tech stack requires integrations to create digital experiences. Within these integrations, the code you write needs to be maintained and APIs constantly require tweaks. If you don't have the time or resources to maintain these, you're vulnerable to broken digital experiences or security issues. This can block your marketing/comms teams from releasing new campaigns or builds quickly.?
Understanding the pros and cons of each type of integration is a hygiene factor for any digital leader. Greg Sherwood – Head of Engineering and Mei Koon – Chief Marketing Officer,?break down?the role of integrations in digital experiences, why point-to-point integrations are risky and which kind of integrations are best practice.
Website personalization...why does it matter?
Research finds that 80% of brands experience an uplift in engagement and sales?once they start implementing a personalized website.?Other benefits include higher engagement, better recommendations and increased conversions.
Remove barriers between you and your customers. Move from persona-based to person-based engagement with website personalization. Significant user satisfaction and conversion lie on the other side. But where do you start??If you break it up into bite-sized chunks, you'll be able to take the first small step and iterate, because chewing it all in one go never works.?
In this blog, we dive into practical steps you can take towards making personalization achievable.
CMO @Squiz | ex-SiteMinder | Revenue & CX | Multi-SaaS GTM Leader ||| One-time entrepreneur | 2-time parent | 4-time migrant
1 年When you have an expert on hand to unpack what you thought were simple concepts to understand (integrations...that's easy!) - you can learn so much you didn't know, but SHOULD. For anyone who is responsible for creating or managing digital experiences, connecting multiple internal and external applications - you need to know the different types of integrations that exist holding your entire ship together, and realise that there are good types and risky ones. Don't get caught off guard. It could be reputationally disastrous.