Integrating Qlik with Salesforce [Setup + Examples]

Salesforce, a leading CRM globally, is renowned for its myriad capabilities that foster business growth.? Its integration prowess is a pivotal factor setting it apart from other CRM platforms, prompting us to delve into the seamless collaboration of Salesforce and Qlik in this article.?

Since we’re big fans of Qlik’s easy-to-use interface and its numerous features, we decided it’d be good to share with you all why we believe integrating Qlik with Salesforce instance would be beneficial to your company.?

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What Are the Benefits of Integrating Qlik with Salesforce??

Before we begin, it’s worth mentioning that Salesforce has its own charts and visualizations and can present the data it’s storing. However, they’re quite limited, and this brings us to the first benefit – compared to Salesforce, Qlik is more robust, agile and provides a much more customizable visualization of your data. On top of that, Qlik’s UI is much more simplified; therefore, it can provide you with powerful tools without making it difficult for the users to maneuver around. Additionally, by integrating Qlik within your Salesforce instance, you open yourself up to more data sources, since Salesforce can only visualize the information you have within the platform. This benefit can, for example, mean getting access to public data that would help you make more informed decisions on potential customers.?

All these benefits, combined with the fantastic mobile application Salesforce provides, equals a more natural, clear, and complete understanding of your company goals and strategy for your employees. By taking advantage of Qlik, they can tap into the right data at the right time while on the move towards their next potential sale.?

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The Three Modes of Qlik Salesforce Integration?

Qlik Application Using a Salesforce Data Model?

So, we’ve touched on this subject a bit earlier. Still, to reiterate, you can integrate your Salesforce data into a Qlik application via a native data connector and make a Qlik application based on it.?

This first mode of integration provides you with a great bridge between your data and the insight you are looking to take away from it.? The flexibility to combine Salesforce data with external sources provides a competitive advantage.

Embedding Qlik Elements into Salesforce?

To get even more benefits out of this integration, you will have to use the next mode of integration – the possibility of embedding separate dashboards, objects, or even mashups within your Salesforce instance. This allows you to implement various Qlik apps in your Salesforce custom pages, or even combine specific objects from several apps into one custom tab.?

This second part is quite beneficial when you need some “straight to the point” information quickly because you could just go to the appropriate tab and view all the key information there.?

The best part is you won’t need to jump between different platforms and apps and log into several places at once just to view a few KPIs, because you’ll have everything in one place – Salesforce.?

?Update Salesforce Data Through Qlik?

The final aspect to cover is the ability to fill in or update fields in Salesforce through Qlik.? While not immediately apparent, this capability proves valuable for tasks like daily field updates based on previous day performance or adjusting price fields to reflect current discounts.?

Qlik Salesforce Integration: Example Use Cases

So far, we’ve talked a great deal about the various benefits of the integration, but how about some examples. For starters, from the previous section, we touched on the possibility of creating mashups with the help of the embedding aspect.?

This way, we can provide the salespeople with the company’s portfolio performance, competition situation, and market shares for a clearer picture of the current state of affairs.?

Likewise, they can also have connecting pages that also show the ongoing marketing strategies and promotions, and maybe even some other key performance indicators (KPIs) or key object descriptions (KODs). Knowing all the relevant information for their customer provides the sales representative with a competitive edge over other companies.?

Now couple this with the fact that a company’s Salesforce instance can be set to have one universal home page or different profiles in the organization can have a customized one.?

This means that every user can have the most important metrics for them at their fingertips at any time, mashed up in a single page. This way, your employees will have easy access to the company’s strategic measures and other important information while on the move.?

If you think that this isn’t necessary, then consider that most of the users would be salespeople using Salesforce’s mobile app to get some insight while traveling to their next customer. By integrating Qlik in this case, you’ll give your users a quick and easy way to be better prepared, more productive, and efficient, which in turn leads to better results for your company.?

Finally, these results could be tracked and analyzed to provide your salespeople with accurate information about their performance, various target achievements, and even a real-time bonus calculation, thus motivating them to do better and aim higher.?

Keep Exploring: All You Need to Know About Qlik Cloud. Moving From On-Premise to Cloud.?

Qlik Salesforce Integration Setup?

For all of you interested in the technical side of the integration, we’ve put together a quick guide that you can follow. This will be more a showcase of how easy and quick the integration can be, rather than a detailed step-by-step approach, so we hope all of you will read on.?

1. Download Salesforce Metadata?

First thing’s first, you’ll need to download the metadata from Salesforce from the Identity Provider tab, in order to use it as an authentication for the integration between the two platforms.?

2. Create a Virtual Proxy in Qlik QMC?

Then in your Qlik QMC, you’ll want to create a new virtual proxy, so that you can establish a connection. It’s not mandatory, however, since you can use any proxy you already have. This way, though, you’ll be able to set up various rules and settings for this exact connection.?

3. Adjust the Proxy Settings?

Following that, you’ll want to adjust the settings of the proxy. Mainly you’ll need to specify that the SAML host URI is your Qlik server and that the SAML attribute for user ID would be an email since that’s how you’d usually validate a user.?

Also, be sure to upload the metadata here, in order for the authentication to have a source to go from. In the end, you’ll need to whitelist the proxy server and any other server that might need to communicate with the environment.?

4. Set Up a License Rule?

This next bit is optional but recommended. You can set up a rule in Qlik that would automatically provide a license to all the users accessing the server through Salesforce. Again, this is not necessary, but keep in mind that if you don’t, then you’ll need to do it manually.?

5. Connect Qlik to Salesforce?

Lastly, you need to connect Qlik to Salesforce by creating a so-called “Connected App” back at the Identity Provider tab in Salesforce. Just fill in the info as needed and make sure to download the SP metadata from your Qlik proxy, so that you can provide it in the ACS URL field.?

Then you’ll need to provide access to the Connected App to all of the users that will be taking advantage of the Qlik within Salesforce, and bingo! You’ve successfully completed the integration process.?

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Integrating Qlik with Salesforce FAQs?

1. What are the benefits of integrating Qlik with Salesforce??

Integrating Qlik with Salesforce offers numerous advantages, providing a seamless flow of data between the two systems.? This allows for comprehensive insights by combining CRM data from Salesforce with powerful analytics and visualization tools of Qlik. Users can access real-time analytics, better understand customer behavior, create custom reports, and make informed business decisions based on consolidated data from both platforms. This integration streamlines processes, improves efficiency, and empowers users to gain a holistic view of customer interactions and business performance.?

2. How does the integration between Qlik and Salesforce work??

Integration between Qlik and Salesforce involves connecting the two systems to enable data synchronization. This is typically achieved using Qlik connectors or APIs that allow for the extraction, transformation, and loading (ETL) of data. Qlik’s connectors help in extracting Salesforce data, transforming it, and loading it into the Qlik platform for analysis. Real-time or scheduled data refreshes ensure that the analytics in Qlik stay current and aligned with the Salesforce CRM data. Users can create dashboards, reports, and visualizations that merge Salesforce data with other relevant information for comprehensive analysis.

3. What kind of data can be integrated between Qlik and Salesforce??

The integration enables a wide array of data to be shared between Qlik and Salesforce. This includes but is not limited to customer details, sales information, leads, opportunities, accounts, service tickets, marketing campaign data, product information, custom objects, user activity and logs, and more. The integration allows for comprehensive analysis by combining Salesforce CRM data with other datasets stored in Qlik, enabling a deeper understanding of customer behavior, sales performance, and overall business operations.??

4. Is the integration between Qlik and Salesforce customizable??

Yes, the integration between Qlik and Salesforce is highly customizable. Users can tailor the integration to suit their specific business needs. Through Qlik’s extensive suite of tools and APIs, users can create custom data models, develop unique visualizations, and configure the data flow according to their requirements. This customization allows for the creation of specialized dashboards, reports, and analytics that cater to distinct business processes, industry specifics, or individual user preferences.?

5. How does integrating Qlik with Salesforce impact SEO strategies??

While the integration between Qlik and Salesforce doesn’t directly impact SEO strategies, the combined analytics from both platforms can significantly inform and enhance SEO efforts. By analyzing customer behavior, sales data, and marketing insights consolidated through this integration, businesses can better understand customer needs, preferences, and trends. These insights can influence content strategies, keyword targeting, and overall SEO optimization, ensuring that the content and strategies align more closely with the actual needs and behaviors of the target audience.?

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Maximize Your Data Insights with B EYE’s Expert Qlik and Salesforce Integration?

Integrating Qlik with Salesforce offers direct benefits: advanced data visualization, streamlined analytics, and comprehensive insights.??

At B EYE, we specialize in crafting these integrations to maximize efficiency and decision-making accuracy for businesses. Our team’s expertise in Qlik and Salesforce ensures a tailored solution, directly aligning with your specific operational needs.??

Interested in leveraging these benefits for your business???

Contact us for a consultation to discuss a tailored Qlik and Salesforce integration strategy.?