Integrating ESG into Design Thinking | The Week of December, 25

Here are the ways businesses can embed ESG considerations in design thinking:

1. Empathize: Interview and observe those affected, especially the vulnerable, to understand root problems and cater to all stakeholders' needs.
2. Define: Utilize tools like social and environmental impact assessments to uncover opportunities and risks for societal and environmental well-being.
3. Ideate: Brainstorm solutions aligning with business needs and social/environmental impact, leveraging tools like the creative matrix for innovative ideas.
4. Prototype: Build and test prototypes with users, refining solutions for social and environmental responsibility.
5. Test: Launch solutions, gather impact data, and iterate for continuous improvement toward ESG goals.

This insight is adapted from Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation by Sreya Majumdar.