Integrated Digital Marketing: What It Is and Why You Need This Strategy
Whiteboard Clear Thinking
We provide Growth Strategy, Marketing Comms, and Technology Innovation services to individuals & organizations globally.
If you want to get the best strategy up and running quickly, and drive better results, you need to cut through the noise of marketing. But how can you do that? The answer is integrated digital marketing.
Integrated Digital Marketing is, as it sounds, the integration of multiple marketing channels and strategies to form a cohesive online approach for your business. Here’s what it typically entails:
-Web (and mobile) design and development
-Search engine optimization (SEO)
-Search engine marketing (SEM): PPC, Display Advertising
-Content marketing (content as brand and brand as content) through social media, website blog, other online blogging and thought-leadership-building platforms like Medium, Quora etc.
-Content partnerships on third-party blogs like Bella9ja etc.
-Email marketing
-Online PR
-Mobile marketing (Bulk SMS, WhatsApp Marketing, RCS, IVR)
-Local listings management
The fundamental idea behind integrated digital marketing is that, while each individual strategy does not have a huge impact on its own, when used in conjunction and in a harmonized manner, you can create a more influential online presence and not just some passing fad.
It’s pretty much the status-quo today for brands that are winning on Digital. Of course, there are still one-off campaigns out there, but what we are seeing is that most brands and agencies are pivoting from these disconnected, detached, and disengaged approaches toward integrated approaches that provide more effective solutions, as a well-rounded marketing strategy provides better visibility and actual ROI for businesses online.
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