Integrate LinkedIn with Dynamics 365 for Increased Sales and Talent Acquisition

LinkedIn has become the de-facto standard for business networking. It boasts of over 830 million registered users, and at least 310 million of them are active every month. There is a lot of potential to be tapped.

It became part of the Microsoft family in 2016, and since then has experienced massive growth, further increasing its usefulness as a tool for job searches, talent scouting, and sales.

LinkedIn is not just a tool for individuals. Since the advent of LinkedIn Sales Manager, many improvements have been made, including deep integration with Dynamics 365 for an enhanced workflow, turning your favorite CRM into a powerhouse sales and talent prospecting tool.

More Efficient Prospecting

Managing connections and nurturing leads via LinkedIn can be a monumental task if done with the standard interface. However, with LinkedIn Sales Navigator, you gain more control along with the integration you need to streamline your workflow. Once installed, you’ll no longer need to work directly from your profile page. Instead, you can send messages, add connections, browse the profile of a potential customer, add content, and comment on posts directly in Dynamics 365. As you work with contacts and have interactions, the pertinent details are saved to CRM automatically. That way, you don’t forget or make data entry mistakes.

Your CRM solution becomes the central, universally accessible system holding everything you need for your clients and prospects. You can even work with your data on the go, either from your laptop or mobile device. Never take notes on a napkin or the back of an envelope again! Save your notes where they’ll be acted on rather than forgotten.

Drive Higher Sales Revenue

Simplifying the sales process makes your representatives more productive. Saving time on mundane tasks equates to a larger percentage of time spent on actual interactions with clients and prospects – a sure way to increase revenue.

Yet, the power of Sales Navigator becomes greater as you connect the profiles of more team members. AI-assisted search becomes more accurate as it analyzes the connections of your users. Finding the decision-maker you’ve been looking for becomes measurably easier. And if your prospect already has a connection with one of your team members, you’ll know! You can have your workmate introduce you, giving them a higher level of confidence in you.

You can also analyze your prospect’s profile to learn more about them; you can identify their needs and see how they interact with others, allowing you to customize your sales strategy for effectiveness.

Establish a Stronger Social Presence

Building confidence in your brand is another major goal of your marketing strategy. Sales Navigator also provides insights and suggestions to help you maximize the impact and reach of your company page, helping you deliver a stellar first impression. And that goes for clients, prospects, as well as future employees.

Based on your profile activity, Sales Navigator offers you suggestions of content you can include as part of your company page. Thought-provoking and interesting content brings more visitors, and can also help establish you as a thought leader in your industry.

With a well-tuned social presence, you will be set to draw in more prospects for your sales pipeline. You’ll also win the attention of up-and-coming talent looking to join your team to contribute to what will make your company great tomorrow.

Enhanced Talent Scouting

Connect LinkedIn with Dynamics 365 for Human Resources and find even more productivity features. LinkedIn Recruiter can help you find the right talent quickly, make sure your job postings are seen by the best employee prospects, and help you further the education of your current team with LinkedIn Learning.

Of course, these interactions can be saved to your CRM database automatically, eliminating double entry and saving you time. Profiles are easily aggregated and viewed, letting you be up-to-date before an interview. Go back through your chat history and notes to tailor your interactions with prospective employees. This further extends the usefulness of your CRM, allowing it to be the hub of many critical business processes.

Would you like to leverage the power of one of the world’s largest social networks to find talent and increase revenue? Talk with our experts at CogentNext today and we’ll help you get started.

By Chandra Subramanian, CogentNext Technologies